Digital Marketing for Veterinary Clinics

Where do people go when they look for a vet to take care of their best friend? Most of the time, online.

Did you know that about 86% of people use the internet to find local businesses, such as veterinary clinics. And that 80% of local searches end in conversion, i.e. end up making an appointment or contact you for more information?

But how will customers find their veterinary clinic if they can’t stand out from other animal clinics and hospitals?

Digital marketing for veterinarians is changing and the way they promote themselves as well.

Click here and contact a digital marketing specialist with a focus on veterinary clinics today

Marketing for successful clinics and veterinary hospitals requires finding and making known to your potential customers precisely where they are – online.

So if you want to bring more pet owners to your clinic, it is absolutely necessary that they can find their animal care services easily online.

Digital Marketing Strategies for Veterinary Clinics

When it comes to online marketing for veterinarians, there are some strategies you can focus on. Here are some of the key digital marketing strategies for veterinarians:

Mobile-Optimized Website

If your site isn’t mobile-optimized, consider renewing your site. It is essential that the experience of your potential customers starts positively and that you can navigate your site intuitively until you can convert.

A well-developed website is the foundation of digital marketing for veterinarians. The website of your veterinary clinic is where people go for more information and potentially get in touch or make an appointment for your pet.

If your site doesn’t look professional, hard to use, or doesn’t work right, people both sign in to your site and come out, causing you to lose a potential customer.

People won’t want to bring their pets to their clinic or veterinary hospital if they don’t think they can be trusted.

Search Engine Optimisation (SEO) for Veterinarians

Search engine optimization refers to strategies that help your veterinary clinic stay well positioned in search results for relevant keywords.

This increases the amount and quality of traffic to your site. For example, with the correct local SEO strategy, your clinic’s website will appear when someone in your area searches for “veterinarian near me”, or “veterinary clinic in Lisbon”, or “veterinarians in Porto”, or “veterinary hospital in Braga” on Google.

This strategy is critical in digital marketing for veterinarians and helps to get potential customers in your field to take your pets to your office.

Local searches often have high intent, which means users are ready to take research-related actions, such as calling your clinic or scheduling an appointment online.

digital marketing for veterinarians

a veterinarian holding a pomeranian
Photo by Tima Miroshnichenko

Pay-per-Click Advertising (PPC) for veterinarians

PPC (Google Ads) ads is another online marketing strategy often used by digital marketing companies for veterinarians. These online veterinary ads can take the form of paid search results ads and display ads on other sites.

Ads on Google are useful in online marketing for veterinarians because they allow them to appear at the top of search results pages, even above organic results.

PPC ads are also cost-effective because you only pay when someone clicks on your ad. These ads provide an excellent return on investment (ROI).

Email Marketing for Veterinarians

Email marketing is one of the best veterinary marketing strategies to build relationships with your audience and get people to continue to bring their pets to your clinic.

Here are some email marketing strategies.

Create an email list and let people sign up for your website and even your veterinary clinic. You can send various types of emails to your subscriber list.

You can send personalized emails, such as welcome emails and appointment reminders. You can also use email to keep people up to date on the latest events at your clinic, provide tips on how to care for pets, or even just share fun stories, videos and photos about animals.

Social Networks for Veterinarians

Social networks are an excellent marketing strategy for veterinarians. They help you connect with your customers. About 86% of people use social networks at least once a day, which provides great potential for exposure to their clinic.

There are several social networks that you can explore to promote your clinic and services such as Facebook, Instagram, Youtube, Tik Tok, among others.

Material to share every day will not miss, because every day has something to do with animals. You can share a series of photos or videos cutting dog hair, sharing videos about more pesky animals, direct about events you do, giveaways, and more.

Be prepared to respond to a large number of likes, comments and shares, because the public loves to tell about animals. Who doesn’t like it!

Conversion Rate Optimization (CRO) for Veterinarians

Generating traffic to your clinic website is crucial, but you also need these people to take certain actions as soon as they get there. In digital marketing for veterinarians, these actions may include calling your clinic, scheduling an online appointment, or signing up for an email list.

When someone performs this action on your site, this is called conversion. CRO (conversion rate optimization) is the process of improving your site to increase the number of visitors who convert, that is, leads.

Get to know here the importance of leads for your business.

This is very important because if your site has not optimized for conversion the potential customer will continue to visit veterinary clinic websites until you find one that gives you a good online experience and is reliable.

People love their pets and as such will usually do anything to keep them healthy. For this reason, many pet owners are looking for the best pet products and services in their area for their furry four-legged friends.

With the help of a good digital marketing strategy for veterinarians, your clinic can win over more customers and take care of more animals.

Get in touch and find out what I can do as a digital marketing consultant to attract more customers to your veterinary clinic.


What is digital marketing applied to veterinary clinics?

There are many potential clients looking for clinics and veterinary hospitals to use the internet, hence it is essential to have an online presence in order to stand out from the competition.

How can I promote my veterinary clinic?

There are many ways to promote your veterinary clinic online. You can use social networks, advertise on google, create ads on facebook and instagram, have a good optimization strategy for search engines, develop an email marketing strategy and more.

What kind of content can veterinary clinics share on social media?

Material to share every day is not lacking, because every day has something to do with animals. You can share a series of photos or videos cutting the dog’s pâlo, sharing videos about more pesky animals, direct about events you do, giveaways and more.

IS SEO important for veterinary clinics?

Yes, very important. Did you know that about 86% of people use the internet to find local businesses, such as veterinary clinics. This strategy is critical in digital marketing for veterinarians and helps to get potential customers in your area to bring their pets to your office.

Does digital marketing increase sales?

Digital marketing is among the most effective ways to increase sales. When looking to increase your sales, be sure to keep track of digital marketing KPIs and use that information to make smarter decisions.

iamITmm – Marketing Consultant was recognized by CARMOTIVE® as one of the leading digital strategy agencies.

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