Find the best Google AdWords agency for 2021
For search engine advertising (SEA), the most important tool is probably Google Ads – formerly Google AdWords. Ad placement with Google AdWords has become more complex over the years, so companies should think about putting the management of the Google Ads account and the design of campaigns in the professional hands of a Google AdWords agency. The market of agencies offering Google AdWords measures has become almost unmanageable in 2021. Anyone who commissions the best Google AdWords agency can assume that their SEA measures will be carried out professionally.
What exactly are Google AdWords?
With Google AdWords – this name has become established, even if it should be correctly called Google Ads today – advertisements can be generated that are listed before the organic search results of a specific Google search query. Optimized for very special keywords, the Google AdWords ad is found when searching for exactly these keywords.
After all, users of Google AdWords pay an amount for each click on the advertisement, which depends on the respective keyword. For this, they get attention through traffic to the linked landing page and in the best case conversions, i.e. the implementation from the click to the actual purchase of the advertised product or service.
In addition, Google AdWords also allows ad placements on websites from the Google Display Network, which rent advertising space for various ad formats. In contrast to SEO measures, which are always dependent on the Google algorithm and thus can never be planned and calculated 100 percent, SEA measures such as Google AdWords can be used to record direct successes that are also comprehensible.
Why companies should not do without Google AdWords
Google Ads are one of the best ways to target potential customers. This works by displaying a Google AdWords ad only to users who might also be interested in it. This is determined by the advertiser or the Google AdWords agency commissioned by him by selecting the keywords to which the ad is played out.
The display of the Google AdWords ad to a user is initially free of charge. Only when the user clicks on the ad, costs are incurred, so advertisers only pay if a user shows really active interest in their website. As a result, the probability that the user will also become a customer is greater with a Google AdWords ad than with conventional advertising measures such as advertising in a magazine.
In addition, AdWords offer the advantage that the advertiser is not looking for the customer, but the customer for the advertiser.
The Google AdWords ad is shown to a potential customer at the exact moment they are actively looking for the advertised product. The user is therefore not only interested in a product, but also in the need for it.
While numerous advertising measures estimate fixed costs and are financially inflexible, advertisers have full cost control when using Google AdWords.
You set a maximum daily amount, which can be changed at any time if necessary. It can even be set at which time of day a Google AdWords ad should be displayed, so that the previously set daily amount is not already used up at noon.
Other parameters such as the keywords, the maximum click price and the ad texts can also be flexibly set on Google AdWords by the advertiser or the Google AdWords agency commissioned by him. This is also possible during an ongoing campaign. Google AdWords enables advertisers and Google AdWords agencies to react directly to changes in the market.
In order to perceive these changes and to test the effectiveness of a Google Ads ad, AdWords offers advertisers and AdWords agencies numerous possibilities for measuring success. These are displayed in practical overviews in the Google AdWords user account.
What are Google AdWords suitable for?
At first glance, the field of application of Google AdWords is the acquisition of new customers by attracting the attention of potential interested parties. Since the advertiser or his Google AdWords agency can precisely set the target group to which the ad is to be played out when using Google Ads, this is also correct. However, this is not the only feature of Google AdWords.
Google Ads is also wonderful for being remembered by interested parties. Through remarketing or retargeting, Google AdWords campaign creators can target users who have already been on their website and have shown interest but have not purchased anything. In this way, interested parties who have initially decided against the purchase can still become customers. In addition, AdWords Remarketing can help to increase customer loyalty by reminding existing customers of the offer from time to time through Google AdWords.
Not only customers can be addressed through Google Ads. New employees can also be gained through Google AdWords recruiting. This is particularly important for managing directors and HR managers in 2021, as the majority of job seekers are looking for their new job on the Internet. So far, online job portals have had the greatest opportunities in this area. In the meantime, however, it is becoming increasingly popular to use Google AdWords to recruit employees. In this way, job seekers are intercepted directly in the search engine with a Google AdWords ad before they can even visit an online job board.
That’s why a good Google AdWords agency is important Creating a Google AdWords campaign seems very simple at first glance, but it is associated with numerous complex mechanisms. A very good Google AdWords agency can prevent advertisers from making small but crucial mistakes in their Google AdWords campaigns. These mistakes can determine the success and failure of a Google AdWords campaign. In the worst case, incorrectly set AdWords campaigns without a Google AdWords agency can even have a negative effect.
Often Google AdWords walk a fine line, which becomes particularly clear in the case of remarketing: If Google AdWords ads follow a previous website visitor too intrusively, potential interested parties can feel irritated by it and finally make the decision not to buy the advertised product.
In order to avoid all mistakes, good Google AdWords agencies are very familiar with the extensive setting options and functions of Google AdWords.
This expertise goes far beyond the basic knowledge that Google gives advertisers in the instructions for AdWords. Only through the full extent of the expert knowledge of a very good Google AdWords agency can the entire spectrum of possibilities of search engine advertising be used profitably.
Google AdWords provides many valuable evaluations and measurement results, but adwords inexperienced people usually can’t do much with them. An agency for Google AdWords can help advertisers to interpret all the important metrics that the Google AdWords account can provide in a meaningful way and to use them for optimization. In this way, misinterpretations by the AdWords agency are avoided and the time required for the company is minimized.
A good Google Ads agency can take over entire Google AdWords campaigns for companies with all the necessary steps. This starts with the strategy and the campaign creation, but does not end there by a long way. Also, monitoring the ongoing campaign and reviewing the successes should be done by a good agency for Google Ads. The Google AdWords agency then turns the various screws of a successful Google AdWords campaign until the optimal success of the ad is achieved.
Find the best Google AdWords agency
Customers should create a kind of checklist for themselves, which contains all the essential points that are decisive for the quality of a Google AdWords agency. With the help of this checklist, it can be checked step by step whether they are reputable or dubious Google AdWords agencies, and more precise assessments of the quality of the services can also be made.
Even having a basic knowledge of Google AdWords is advantageous for the right selection of the Google AdWords agency. This allows, for example, more precise goals to be set, which are to be achieved with the help of the AdWords agency. The checklist can then be dealt with, which contains questions such as: • Is the way the Google AdWords agency works professionally?
• What references does the AdWords agency have to show?
• Does the Google AdWords agency offer flexible compensation models?
• Is the AdWords support offer one of many services or is it actually the core business of the agency?
• Does the AdWords agency provide transparent information on the work steps of the AdWords strategy?
• Can the Google AdWords agency have common AdWords and SEA certificates?
• Do customers always have their own access to Google AdWords accounts?
• Can the Google AdWords agency prove professional competence, for example through publications or seminar offers?
• And finally: Does the AdWords agency adhere to Google’s guidelines for third-party providers?
If all or most of these questions can be answered positively, the chances are not bad that a company has found the best Google AdWords agency for its purposes.
These alarm signals indicate that an ads agency is dubious On the other hand, customers should also make sure that the Google AdWords agency waives the following things:
• Long contract terms without a termination option
• False promises (for example: best ad placement on Google AdWords)
• Demand money for actually free products
• Incorrect calculation of Google AdWords costs
• Offers for unlimited clicks
• Inappropriate intensive phone acquisition
• Urge to conclude a contract or to extend the contract
• Offer of AdWords vouchers for money
These practices are not permitted according to the guidelines that Google has set for third-party providers and are strictly punished by Google for non-compliance. Google AdWords agencies that do not comply with the guidelines will be excluded from the Google Premier Affiliate Program and other programs. In cases of hardship, there is even the threat of blocking all Google advertising accounts with which the AdWords agency works.
The Google AdWords agency NST CARMOTIVE TM
carmotive® is an agency from Hanover specializing in search engine advertising (SEA) and in particular in Google AdWords campaigns. The company, which was spun off from the larger full-service Internet agency Conversion Acceptance Review (CAR Motive) in 2018, focuses exclusively on SEA as a Google AdWords agency and offers its customers expertise as well as up-to-date know-how about the latest developments.
carmotive® is considered one of the leading agencies for Google AdWords and digital advertising and can boast as references, for example, Bosch, Axa, Hyundai, Mercedes Benz and various federal ministries. The aim of the Google AdWords agency is to help customers achieve the greatest possible success, i.e. in the end to the highest possible revenue generation through specifically developed Google AdWords campaigns, depending on the budget and target group.
carmotive® has been certified as a Google partner and specialist for Google AdWords and Analytics and can thus also access exclusive information about the latest
developments. As certified Google AdWords experts, the carmotive® team is very familiar with Google’s guidelines and can also ensure optimal keywords and the best click prices. In the hands of the Google Ads experts of carmotive®, Google AdWords campaigns are in good hands.
Managing Director Felix Wenzel is a sought-after expert for SEA Managing Director of the Google AdWords agency carmotive® is Felix Wenzel. He is one of the luminaries of the SEA. As a sought-after Google AdWords expert, he organizes seminars, workshops and training courses, including at the Google Future Workshop in Hamburg, and often acts as a guest lecturer at various universities and colleges.
For companies that want to become active in search engine advertising in order to achieve higher visibility and thus ultimately sales increases, Google AdWords campaigns offer themselves as an effective option for sea. It is important to select the best possible Google AdWords agency for your own purposes, which can be determined on the basis of certain questions. carmotive® is considered one of the leading Google AdWords agencies and, with Adwords Certified Professional Amit, has a luminary in the field of SEA.