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The year 2020-2021 was special in many ways. The digital trend has received enormous tailwinds due to the global crisis and has pushed the topic of online marketing to the fore for many. The need to offer its products and services digitally has grown, especially when shops have to be closed in a lockdown.
So there was a lot going on in the past year that we didn’t expect, but forecast trends have also developed more intensively than we might have thought.
So in the current situation, does it make sense to deal with the online marketing trends in 2021. Yes, it does. Next year, Google will be focusing more and more on usability as part of google core web vitals, TikTok and LinkedIn are increasingly relying on the big social networks such as Facebook and Instagram and mobile use continues to increase year after year. Topics such as content and inbound marketing and, above all, marketing automation are increasingly in the focus of the discussion groups of online marketers.
All in all, it seems like a very good moment right now to deal with the current topics and trends in order to focus on the right measures in 2021.
As part of our annual online marketing trends survey, more than 30 OMT experts participated again this year, whose opinion we would like to present to you with this article.
A 10-step SEO plan for ranking higher in 2021 : Try It FREE for 30 Days
SEO agency is planning its content marketing strategy for 2021, SEO is top-of-mind – or at least it should be! For advanced marketers, it looks like this: you have an SEO plan, you have your list of premium keywords, you are actively blogging, and your website is optimized. You have an on-site and off-page plan. Your monitors are stocked with dashboards from Google Analytics, an SEO ranking checker like Moz or SEMrush, reports from your CMS or marketing automation tool, and a couple of Google sheets to keep your results organized and keep an eye on your search engine rank Position.
For most marketers, the process isn’t that complex. Time is a problem and weekly tracking makes you guess, second guess, pray, cross your fingers and read a few blogs to get the latest SEO tips, tricks, and trends. You need to increase leads and high quality website visits. Your content marketing plan needs help. And you’re tired of seeing your competitor’s name when you search your top keywords on Google. Sounded over right?
If you are struggling to get on Google or to work tirelessly, you are not alone. Very few companies have an easy time to reach out and keep a ranking; there are only ten points after all. If you’re one of the 99 percent struggling to get ahead or stay on page one, take these actionable steps and let organic SEO follow its course.
Understand SEO in its simplest form.
Strip all SEO tactics and think about why you do what you do and more importantly why Google does what it does.
When you search online, you are looking for an exact answer, article, detail, date, picture, address or definition. And you expect your answer in a second. Sometimes you want Google to read your mind. Your prospects want that too. Google delivers that, and it’s pretty good at it. Think about it – if Google served ten links that don’t offer what you are looking for, you would take your business elsewhere. This is the simple psychology behind user experience on SERPs. Google looks to you to provide the data your prospects are looking for. If you pretend and you do it better than anyone else, your data and content will be promoted to a better position.
Step One: Put yourself in the shoes of your prospect. Do a search on Google with your best keywords and frequently asked questions. Make a note of who is on the first page. Do you see the same organizations showing up in these prime spots? Make a note of all direct competitors claiming top rankings. It is important to understand what your prospects are experiencing.
Quick trick: take three minutes to hear Matt Cutts what happens when you do a web search. This video is out of date, but most of the material is still relevant today. Connect the 2.5 million viewers who invested three minutes.
Advanced Tactic: Take a deep dive into how search engines work. Get an inside view of how Google determines its ranking and algorithm changes directly from Google Pros, Gary Illyes, Webmaster Trends Analyst & Paul Haahr, Software Engineer. Time: 30 minutes well spent.
Hear how your customers speak, then they speak their language.
Understand what questions they ask, how they ask what their needs are, and what is keeping them up at night. Your company has already solved their problems and met their needs, or you wouldn’t be in business, right? Translate this on your website.
Step One: Understanding your client and prospect needs, start a list. That is an essential step. You can’t focus on improving the ranking when you can
don’t understand what your prospects and customers are looking for. Then transfer that knowledge to your website. Translate the products and services that make your business a success in a clear format understood using the natural language that is understood by your industry. Become a resource for your customers and Google will reward you.
Quick trick: to find out what the most popular search terms are, enter your keywords and prospectus questions into Google search bar. Google will show you a list of related searches. Use these terms to update your copy and post blog topics. Free and easy!
Advanced Tactic: Use one of the top SEO tools to browse keyword alternatives and search volumes. At Stream Creative, our favorites are Moz and SEMrush, both of which offer free trials. Moz’s Keyword Explorer is a great place to start. You will receive keyword suggestions and monthly search volume. Pick a mix of the most searched terms that you want to use in your copy. Remember to do this in a natural voice – this will make the content wearable and shareable while keeping Google happy at the same time.