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What is it and what can an SEO expert do?

Search Engine Optimisation
Search Engine Optimization [SEO] and Search Marketing [SEM]
Social Media Marketing and Optimization
Social Media Marketing and Promotion
Link Building Marketing
Link Building and Group Marketing

An Organic SEO Company for Strong SEO Optimisation Forever by The Expert SEO

Have you been told that the best way to improve your digital marketing is an SEO expert ? Perhaps you have heard that it is the most effective tool. And maybe you don’t have a qualified professional with those characteristics.

Or what can really happen is that you do not know what an SEO expert is or how they can help you.

At CARMOTIVE™ SEO we are not only going to answer these and other questions, but we are going to give you all the necessary information about the criteria to select the right SEO expert for your company.

What is an SEO expert?

The SEO expert is a professional who seeks to optimize web pages by applying techniques that contribute to a better positioning of the site in the main Internet search engines.

A better position in the results returned by the search engines allows for a significant increase in the visualization of the web page or blog. of your brand.

Currently, the use of an SEO expert for a company is extremely important , especially when what is sought is to highlight a brand or company in the digital world.

What are the functions of an SEO expert?

The functions of an SEO expert are varied and, although their main function is to manage the algorithms of websites so that they are more friendly and can quickly locate them in search engines, they also perform other types of tasks:

Review and study of keywords .
Keywords ( keywords in English) are extremely important when it comes to web positioning, so the SEO expert must carry out a study on which terms will give the web a better positioning and work on texts based on them.

You must be clear that the keywords will also depend on the objective of the web if you want to make yourself known or sell a product or service.

Negative SEO .
As in any sector, competition is very high. Not everyone practices fair play and you may find rivals looking to undermine your position. It is very important that your SEO propose strategies and be able to take actions when these types of circumstances arise.

Although it seems unlikely, a common technique in negative competition is to add links that have nothing to do with your website in order to scare the user away. Better to take care of your health and plan a solution in advance.

Consider and prevent penalties .
One of the aspects that SEO must consider is that Google is quite strict with everything related to content, links and advertising, among other factors, so it is important to be careful with the content that is generated.

A penalty for duplicate content or poorly executed SEO can be a huge waste of time and money. If it happens, the SEO expert must have the capacity to resolve the incident and reverse its effects.

Metrics Study .
Another of the functions of the SEO expert is to be in charge of studying the user metrics, since through them you can know important information such as the number of people who go to your website, the time spent on the site, how many times they click on the links or the number of times they make purchases.

In addition, through the analysis of metrics, it knows how the positioning of the web is going, whether it has improved or whether it is necessary to change strategies.

These are just some of the functions that the SEO expert must guarantee to a company when offering its services and thus be able to improve the status of your website.

At CARMOTIVE™ SEO we offer you this and much more. Getting the best positioning and proposing the most professional and personalized SEO strategy is as simple as contacting us.

Types of Seo that you can find

Generating content is not easy. Writing, capturing the public’s attention, synthesizing information in an interesting way, providing data and producing a text that is understandable by experts and laymen alike is not as easy as it seems.

In addition, each content must be focused on the public to whom you want to send the information.

All this means that you may need different types of SEO experts , such as:

On page . They are those who work on the different tasks on your website to improve its positioning.

Off-page . They are the ones that focus their activities on ensuring that the website obtains a better positioning based on agents external to your website.

Content or Copywriting . They are responsible for generating content based on keywords and a defined structure to attract reading.

Technician . They perform tasks focused on search engines, such as indexing pages.

Local . They are experts who are responsible for positioning the website based on a site or a certain place.

of niche . Also known as adsense , it is in charge of monetizing the website through Adsense ads.

Affiliation . These are other types of SEO experts who are responsible for the monetization of the web, but through other platforms such as Amazon.

Ecommerce . They are in charge of positioning an online store through different tools and taking into account the number of products that the store has.

International . Experts who focus their activities on getting information to different countries. These are the ones that manage the different languages ​​that you can find on a web page.

National . They are SEO experts who focus their strategies on positioning the website in a specific country, taking into account product trends in that area to develop different types of campaigns.

Today, there is a wide variety of SEO experts. Each company may need one or several SEO experts to manage their digital marketing campaigns.

Having them all can be complex. And very expensive! That is why at CARMOTIVE™ SEO we offer you a comprehensive package of SEO experts with whom to create the content that your website or blog needs.

Save time and money getting the best results by hiring the best SEO expert service with us to give your brand the visibility it needs.

Qualities that every SEO expert should have

An SEO expert has extensive knowledge on various topics. Regardless of that, you should know what are the most important qualities that allow them to perform their duties perfectly:

A very good organization . When working in different areas of the web, you need to be a very organized person, who manages delivery times, reviews or schedules meeting agendas.
Good communication skills . This is one of the most important qualities in an SEO expert that you cannot overlook.
It is essential that you be a person who can communicate effectively not only with the client, but with you and with the members of your company, so it is recommended that you have certain knowledge in the area of ​​communication.

Teamwork . In addition to having communication skills, it is important that they also know how to work as a team and encourage the work group so that the goals set can be met and the best results obtained.
Learn to set priorities . Knowing how to prioritize is very important, since issues can be resolved effectively. This capability is very useful, especially when real-time campaign measurements are made and corrections need to be made to make it more successful.
They are responsible for the development of the project . One of its main functions is to ensure that the website project progresses, at least everything related to the generation of adequate content, advertising campaigns and positioning of the website compared to the competition.

Why do you need to hire an SEO expert?

As we have already indicated, an SEO expert can bring a lot of benefits to your company , especially if you are starting to work on everything related to digital marketing .

So that you are clear about how an SEO expert can help your company, we have prepared a list of the main reasons why you should hire an SEO expert for your brand or company:

Improves visibility .
Most experts in the area of ​​SEO agree that if you are not on Google, you do not exist , since it is one of the most used search engines to consult information that responds to their needs or to obtain the products or services they need.

That is why the SEO expert must take care of giving you the greatest possible visibility so that you can increase your clients and, therefore, your sales.

Measurable results .
By working directly on the visibility of your web page, more traffic is created on it, so it is necessary that you make measurements through different methods.

In this way, you will be able to identify what type of public is making purchases on your website and what is preventing the rest of the users from completing their shopping experience.

By being able to obtain this information, the necessary corrections can be made to improve.

Provides profitability .
Although the result of the work of an SEO expert is not immediate, it does have the advantage that its results will be maintained in the long term.

This is because achieving a top search ranking can take several months, even years. But once you are among the first positions, the quality traffic that you will have on your website will be very high and with a very low level of maintenance.

It is for all these reasons that investing in an SEO expert is one of the best business strategies you can embark on.

Improves Reputation .
Customers or users of services and brands recognize that the best options for them are the ones first offered by a search on the web. In this way, if your brand is one of the first options in searches, it will begin to be associated with a company that is among the best.

It is a pillar for correct digital marketing .
Within digital marketing, the work of the SEO expert is essential. Being able to generate the right content, reach the right audience and get the necessary clicks to make your brand profitable is part of the job of the SEO expert .

Help identify your customers .
Part of an SEO expert’s job is to help you identify the different types of clients you have.

With this type of information you can focus different campaigns to achieve not only customer loyalty, but also attract many more. By having clear objectives, more effective results are observed.

As you can see, an SEO expert can greatly improve the position and perception of your brand in the digital world , which is why it is important that if you are looking to reach more people through your website, do not hesitate to do it with experts.

What aspects to take into account with the SEO expert

If you have already made the decision to hire an SEO expert, you need to have a clear idea of ​​what you must analyze in common in order to work on the necessary information in the most effective way possible.

Information analysis . In general, a review and study of data is made that are related to tools such as Google Webmaster or Google Analytics to check the global behavior of the web.

Study of keywords . Not only does it tell you which keywords to work with, but it also shows the reach you are having in real time and how you can improve it by using the right references, differentiating between those with the highest search potential and the least effective ones.

On-page SEO . That is, the verification of how optimal the content is on your website and how its organic positioning is. In this case, the writing, the type of images to use, the keywords, the URLs and other aspects are evaluated.

SEO Off Page . This is a study in which the SEO expert evaluates all those factors that are external but that are affecting your website. In general, a review of the number of pages and backlinks that exist, as well as other possible agents that are influencing, is usually done.

Keys to get it right when choosing your SEO expert

In order for you to find the right SEO expert for your company, you need to take certain things into account.

Verify their history or own website

It is very important that before hiring an SEO expert you do a check on their reputation or work history.

Generally they usually have their own web page, so you can make a small evaluation of it and the scope it has. You can even check what their position is in a major search engine.

What do you offer as an expert?

It is very important that it offers a complete SEO service; that is, optimization of the web, generation of incoming links or improvement of positioning, among other techniques to be implemented.

It must contribute favorably and constitute a positive contribution to the page of your company or brand. It is very important that you have knowledge of traditional and digital advertising, programming and web page design.

Check the profile of your current or previous clients

Your jobs, both previous and current, can say a lot about your work. Consult your clients and the improvements they have reflected, in addition to the sectors in which you have worked, the type of companies that hire you or the variety of clients with whom you have developed your services.

What results does it offer in the short and long term ?

As we have already pointed out, positioning is not something immediate, but may require some time.

Be careful and keep your distance from SEO experts who offer you the first position in a short time. In general, to achieve this type of results, activities are used that are penalized by the search engine and that can be counterproductive for your brand.

An expert SEO will be sincere and offer results in the medium and long term, indicating that there are things that are beyond your control.

Your communication skills .

It is not only how he treats the people he works with, but it is also necessary to clearly establish the means through which he will maintain contact with you.

It is important that it can answer all your questions and from time to time offers you data, through regular meetings or reports, on the situation of the campaigns you have launched.

It is very important that there is fluid communication with the SEO expert that will avoid misunderstandings and favor the desired results.

The value of your service .

It is important to make clear what the budget is to start up the project that you want the SEO expert to manage.

You will find many copywriters and very cheap service offers, but cheap ends up being expensive. Good content requires time to prepare taking into account all the data that we have discussed. And time is worth money. A very cheap offer can hide bad practices or duplicate or mediocre content.

Necessary tools .

Knowing the work tools, programs and strategies is essential to know how the SEO expert you hire will guide the strategies.

Depending on the methodology that each strategy requires, it may be necessary to use different programs, which would increase the cost of what you are hiring. It is convenient that you take this into account to avoid surprises of extra costs.

As you can see, there is much that an SEO expert can contribute to your company, so it is essential that you leave everything related to digital marketing and content generation in the hands of this type of professional profile.

How to choose the best SEO expert?

Very easy. Call us!

At CARMOTIVE™ SEO we offer you the advice and management of the best SEO experts to catapult your brand to the top of search engine positions.

Hire an SEO expert at CARMOTIVE™ SEO guarantees you the best results with personalized budgets and strategies exclusively for your company.

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