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Local responsiveness in international business #events #tradefair #exhibition

What are the incentives for firms to use international strategies?
The three main benefits that companies receive from successfully implementing international strategy include; economies of scale with additional training opportunities , and lower costs and strategic location advantages such as labor and energy and greater market access.

What are the three main international strategies that firms can adopt?
Three main international strategies are available: (1) multidomestic, (2) global, and (3) transnational (Figure 7.23 “International Strategy”).

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