Plastic and Aesthetic Surgery Marketing Agency India
Service Location – Gurugram, Gurgaon, Noida, New Delhi, Ghaziabad, Mumbai, Bengaluru
Essence of plastic and aesthetic surgery
Plastic and aesthetic surgery are medical services, with a subject of activity – beautification – corrections of aesthetic imperfections in patients in a state of clinical health, without a health problem in the area of the change being performed.
The term “aesthetics” comes from the Greek language and means “the art of creating beauty”, and the term “cosmetics” comes from the Latin language and means “the means to achieve beauty”.
Objects of plastic and cosmetic /aesthetic/ surgery are clinically healthy patients who wish to correct the external shapes, volumes, angles and proportions of parts of the face, body, the structure and shape of the subcutaneous tissues, as well as the quality of the skin covering, which are normal for health.
Plastic and aesthetic surgery encompasses the medical knowledge, techniques and judgments necessary for the precise diagnosis and correction of disorders in the aesthetics of the face, body, limbs and skin of clinically healthy patients.
In-depth knowledge of aesthetics and beauty based on the topographical anatomy and physiology of the human body is required. The basic requirements for beauty and aesthetics are described in the history of fine arts.
To achieve these goals, closely specialized surgical, dermatological and general medical principles, methods and means are used. Plastic and cosmetic surgery are interdisciplinary in nature and include invasive, micro-invasive and non-invasive medical interventions.
They are applied solely to beautify patients, aiming to give more aesthetic proportions, shapes and appearance to the skin, face, body and limbs, as well as rejuvenation with minimal external scars.
Digital SEO Marketing for Plastic Surgery and Cosmetic Surgery
72% of Internet users report that they have searched the Internet for health information in the past year. 41% of consumers say social media content is likely to influence their choice of treatment center. Writing or reading comments and reviews on social media will influence 67% of consumer behavior.
What is your practice website like – are you using SEO and PPC to drive more traffic to your page? How quickly do you respond to questions from potential patients? How do you react when you receive a negative review?
Blogging support and conversion optimization information sharing?
Why does your surgical practice need digital marketing for plastic and aesthetic surgery?
If you’re not taking advantage of the latest and greatest trends in digital marketing, you’re missing out on a huge chunk of the market. But if you started your practice before 2005, you may not yet be fully aware of how much lead generation has moved into the digital world.
In fact, today only a minority of plastic surgeons rely on traditional means of marketing to attract new patients. Where is their marketing budget going? It is mainly allocated to digital strategies.
Today, all marketing is digital … because digital marketing works to the advantage of every business.
At Digital Marketing Agency SEO Solutions, we can help you convert and optimize your successful plastic surgery practice to keep up with all digital trends.
With our experience and knowledge, we will drive traffic to your website, convert visitors and social media followers into patients, and give you a visible return on your marketing investment.
With the help of digital marketing, you can significantly improve the business of your medical beauty practice.
As a plastic surgeon, you should know that lead generation and conversion optimization are extremely important. You need a steady stream of patients coming in to keep making money.
To attract customers in the global space of the Internet, you need concentrated strategies with proven results.
To begin with, digital marketing – like all marketing – involves knowing your audience. What type of patients do you want more of? Where do you see your biggest revenue growth? All of these factors and more affect whether your marketing efforts will be fruitful or futile.
You also need to know what your audience’s preferences are. In other words, what attributes of a plastic surgery practice are most important to them when they search online?
For example, did you know that 35.6% of plastic surgery patients say the most important attribute in a surgeon is the surgeon’s experience? And 12.9% of patients define the price of a procedure as the most important attribute?
This is all the information we receive as internet marketers . And with this information, we integrate the following digital marketing services to optimize your return on investment:
SEO: Search Engine Optimization for Plastic and Aesthetic Surgery.
A big part of SEO is knowing what your potential customers are searching for – we call these search terms keywords and use them to optimize your content. With strategically placed keywords in your content, we will drive visitors to your website and from there work to convert them into paying customers.
PPC: Pay-Per-Click for plastic and aesthetic surgery services.
Pay per click is mostly about how we use Google Adwords – an affordable and highly effective advertising strategy. With Google Adwords PPC, specific keywords and phrases related to your industry will boost your surgery practice ads to appear in people’s searches. You only pay for this service when someone shows interest in your practice and clicks on your ad.
Content marketing (content marketing) for plastic and aesthetic surgery clinics.
Content is everything depicted in your online presence: your website content, blog posts, shared articles, emails, e-books and e-manuals, videos, images, social media posts and more. 61% of the most successful marketers have a documented strategy for their content. Compare that to the least successful content marketers – only 2% have a documented strategy. We will help you create the perfect strategy for the plastic surgery industry and your business so that you optimize your content and drive traffic to your site.
Social media marketing.
As stated at the beginning of this page, social media is what motivates a large portion of Internet users seeking plastic surgery. This means that not only do you need to be present on social media platforms like Twitter, Facebook and Instagram, but you need to be active there – answering patient questions in a timely manner, publishing articles and blog posts regularly, and using your accounts, to make lasting connections with your followers. We can help you by doing it for you.
The main goal of digital marketing is to get internet users to find you online. First, of course, you need them to visit your website. Then, you want them to call for a consultation or visit your office in person and eventually become your patients. This is conversion optimization. The focus is on attracting visitors to your site and ultimately converting them into paying customers.
No surgical practice has passed without negative comments. After all, a few comments won’t affect your business, but too many may see a drop in patients and sales. Our digital marketing services will help you to be well aware of your online reputation and correct any negative flaws that could harm your business.
How can our services help you?
For a free evaluation of your practice’s current marketing strategies and our suggestions on how we can help, please contact us. We’d like to better understand what challenges you face and what areas you’re looking for improvement.
This is a no-risk initial consultation where you are under no obligation to buy.
To get started, fill out this simple form and one of our experts will contact you shortly. We look forward to working with you!