Email marketing tool: what it is and why your business needs
Being very direct… If you don’t already use an email marketing tool, you may be killing your result and you haven’t even realized it.
And the reason is simpler than you think…
When you choose to use free email services like Gmail or Yahoo! you may experience a number of problems.
The first is that these platforms are not designed for mass messaging, and in addition to not having the capacity to do so, they can directly impact the delivery
This is because Internet Service Providers (ISP) can understand that this submission by a @gmail, for example, is suspicious and it is routed straight to the Spam box.
That is, all the time you invested planning and writing your email was in vain, since your lead may never see you.
Second, when this happens, your reputation is tarnished in the eyes of these providers, which causes your next shipments to fall right into that box.
Third, because these services weren’t created thinking about this type of bulk shipping, they don’t have the same features as email marketing tools.
Soon, you’ll get a huge rework for a small comeback.
And as I know you don’t want it, in this article I’ll tell you what you need to know to choose the right tool for your business.
In the next few lines I’ll show you the advantages of using a good email marketing tool, which can not miss it and I will still give a tool tip that will help you achieve better results even today.
But first, I want to make sure we’re all on the same page and I’ll start by explaining what an email marketing tool is.
What is an email marketing tool?
An e-mail marketing tool is software designed to send email campaigns in a practical and objective way.
These tools have the potential to facilitate your routine when planning, creating and firing your messages to your contact list.
I know what you must be thinking right now.
I already use Gmail to send my emails, do I really need to spend money with a tool for this?
The answer is, yes!
It may seem extremely tempting to use the platform you already know to send your email campaigns.
But the real thing is that services like Gmail, Outlook and Yahoo!, were not created for this type of sending …
Imagine that you have a list of 100 leads and want to send a campaign to it.
If you use Gmail, for example, you’ll have to add contacts one by one. Now imagine doing this with a list of 1,000, 10,000 contacts.
Not to mention that sending these messages from a domain like @gmail can be considered spam by Internet Service Providers (ISP) and as a consequence, compromise your sender’s reputation.
In addition, an email marketing tool is able to leverage the results obtained by your campaign.
I’ll explain that to you in the next few lines.
4 advantages of using an email marketing tool
There are numerous advantages that using a good email marketing tool can bring to your business.
In this topic, I listed 4 of them:
- Automation of processes
When you choose to use a tool for sending emails, you invest time and money in the right place.
Think to me…
In a service like Gmail, you have to enter contact by contact to send your message.
Now, with a tool designed to facilitate this demand, you can create and segment contact lists and get them ready for future submissions.
- Time optimization
When you automate a process, you save more time to pay attention to other equally important tasks.
And that’s exactly what every business needs to grow and stay competitive in the market.
Using a good email marketing tool, you avoid overhead and repetitive service and still decrease rework.
With the time left, you can analyze the results of your campaigns, evaluate what can improve, and still run some tests.
- Lead nutrition
Nutrition is undoubtedly one of the most important steps in the process of converting your leads into customers in your business.
That’s because not every lead that enters your contact list is ready to buy what you’re selling. In this case, she needs to be convinced that you have the product or service that solves a possible problem of hers.
It’s like an affective relationship.
When you’re into someone, you don’t come and ask for that person to marry you right away. There is a process to be followed, the exchange of looks, the flirting, the dating, the stage of dating, until the day of the marriage proposal.
Here is the same thing, your lead needs to be conquered.
After that, just make the offer and convert it into a customer of your business.
As you’ve already noticed, just one email won’t cause your leads to decide to become a customer. You will need a series of messages to convince her.
And to perform this submission, nothing better than having a platform that simplifies the process.
- Audience segmentation
Because not all of your leads are prepared to make the purchase decision and become customers of your business, you can’t send the same email to all of them.
Some people may be in the process of learning and discovery and still don’t know what they’re looking for.
In contrast, other leads will be more inclined to buy, so you should target your contact list to reach the right people at the right time.
With an email sending tool, you can manage this list in a more practical way and segment your contacts according to the needs of each of them.
That way, your email campaign becomes more accurate and you’re more likely to guide those leads to conversion.
What can’t be missing from a good email tool
Now that I’ve told you the advantages, to help you when choosing the right tool for your business, I’ll show you what can’t be missing in it.
- Metrics dashboard
When it comes to email marketing, one thing is certain: without metrificar the results, you do not go forward.
For the simple fact that if you don’t know what’s worked out or what’s gone wrong in your campaigns, it’s like you’re shooting in the dark, counting on luck when, in fact, you should count on a good strategy.
Tagging is the chance you have to submit the right content at the right time.
Remember when I told you that not all of your leads are at the same stage as the shopping journey?
Tagging will help separate people who will receive the content corresponding to the stage they are in.
Therefore, this is a fundamental item for the success of your strategy and indispensable in the email marketing tool.
- Bounce registration status
It’s no use spending time and money to produce an email marketing campaign if your leads don’t receive your messages for a sign-up error.
Therefore, the e-mail tool must rely on the registration status functionality so that you know when your messages are delivered to the recipient or not.
And that theme is so important around here, we have a whole episode about it there on the Klickpages podcast.
- Double confirmation
The dual confirmation system helps you stop wasting time and money on the wrong leads.
This is because it ensures that you have only valid potential customers and that you have a real interest in what you have to offer.
To learn a little more about this topic, I indicate the reading of this article here.
- Real-time support
Every good tool needs real-time support.
As much as you already know how to organize your leads and create campaigns, there may be some questions in the middle of the road. And you need to be able to have someone to turn to in those moments.
How Klicksend can help your business
So far you’ve seen what an email marketing tool is, the advantages of using one in your business and what can’t be missed in it.
Now it’s time to choose the right tool for your business. And that’s where Klicksend comes in.
With a completely intuitive and easy-to-use interface, Send helps you create email marketing campaigns in a quick and convenient way.
With it you can manage your contact list, target using tag markup and track the results of your campaigns through the metrics dashboard.
Hand in the dough
In this article I showed you what an email marketing tool is, what the advantages of using one in your business, what can’t be missed in one, and how Klicksend can help you.
Now it’s your turn to get your hands dirty and create new campaigns by relying on the right tool for the service: Klicksend.
Did you like that article? Be sure to tell me here in the comments.