Google<\/strong>\u00c2\u00a0and other search engines rank websites depending on their relevance to key terms.<\/p>\n\n\n\n SEO or\u00c2\u00a0Search Engine Optimisation<\/a>\u00c2\u00a0is the process of improving a website\u00e2\u20ac\u2122s ranking by making its key terms appear more relevant to search engines.<\/p>\n\n\n\n Google looks at a number of factors when deciding how relevant a website is to particular key terms. Just some of these include:<\/p>\n\n\n\n A website ranked highly by Google has been judged on the quality of its content and relevance to key phrases.<\/p>\n\n\n\n That\u00e2\u20ac\u2122s why studies show people are more likely to trust \u00e2\u20ac\u02dcorganically\u00e2\u20ac\u2122 ranked websites over paid website links.<\/p>\n\n\n\n To ensure people cannot cheat the search engine ranking system, Google changes its ranking criteria constantly.<\/p>\n\n\n\n In 2012 alone, Google made hundreds of changes to its algorithm in only a few months. A good SEO company must be at the forefront of SEO trends.<\/p>\n\n\n\n Contact our SEO experts<\/strong>\u00c2\u00a0to discuss improving your ranking.<\/p>\n","protected":false},"excerpt":{"rendered":" What is SEO? Google\u00c2\u00a0and other search engines rank websites depending on their relevance to key terms. SEO or\u00c2\u00a0Search Engine Optimisation\u00c2\u00a0is the process of improving a website\u00e2\u20ac\u2122s ranking by making its key terms appear more relevant to search engines. Google looks at a number of factors when deciding how relevant a website is to particular key (more…)<\/a><\/p>\n","protected":false},"author":13311429,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22580],"tags":[154578,135539],"class_list":["post-2909","post","type-post","status-publish","format-standard","hentry","category-xp","tag-digital-marketing","tag-search-marketing"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts\/2909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/users\/13311429"}],"replies":[{"embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/comments?post=2909"}],"version-history":[{"count":1,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts\/2909\/revisions"}],"predecessor-version":[{"id":2910,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts\/2909\/revisions\/2910"}],"wp:attachment":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/media?parent=2909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/categories?post=2909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/tags?post=2909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}SEO versus Paid Links<\/h2>\n\n\n\n
SEO is Always Changing<\/h2>\n\n\n\n