{"id":3798,"date":"2022-04-13T17:31:24","date_gmt":"2022-04-13T12:01:24","guid":{"rendered":"https:\/\/iamitmm.com\/xp\/?p=3798"},"modified":"2022-04-13T17:31:40","modified_gmt":"2022-04-13T12:01:40","slug":"ukraine-russia-march2022-extraordinary-circumstances","status":"publish","type":"post","link":"https:\/\/iamitmm.com\/xp\/ukraine-russia-march2022-extraordinary-circumstances\/","title":{"rendered":"\u00e2\u20ac\u0153Due to the war in Ukraine, Google pause ads with content that exploits, belittles or approves of the war\u00e2\u20ac\u009d"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#0264f6\"><p><strong>A help page explains why the company will suspend Russian state media advertisements.\u00c2\u00a0The Portuguese version speaks of &#8216;current war&#8217;, while the Russian version mentions &#8217;emergency situation&#8217;.<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google Adwords to Pause Ads That Exploit or Dismiss Russia-Ukraine War\" width=\"744\" height=\"419\" src=\"https:\/\/www.youtube.com\/embed\/Q3HpwJYkefo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the video help center, the post\u00c2\u00a0<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/11940285?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Restricted Products and Services<\/a>\u00c2\u00a0repeats the warning: \u00e2\u20ac\u0153Due to the war in Ukraine, we will pause ads with content that exploits, belittles or approves of the war\u00e2\u20ac\u009d, reads in Portuguese and English.\u00c2\u00a0In the Russian version, the notice is again amended: \u00e2\u20ac\u0153Due to the extraordinary circumstances in Ukraine, we are suspending ads with content that exploits, denies or justifies these extraordinary circumstances.\u00e2\u20ac\u009d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">A help page explains why the company is suspending advertisements from advertisers based in Russia.\u00c2\u00a0The Portuguese version speaks of &#8216;current war in Ukraine&#8217;, and the Russian version refers to &#8216;extraordinary circumstances&#8217; and &#8217;emergency&#8217;.<\/mark><\/p><\/blockquote>\n\n\n\n<p>freelance translators working for Google received a new order: Russia&#8217;s war against Ukraine could no longer be called a &#8220;war&#8221; in Russian translations.&nbsp;With immediate effect, the word should be replaced by a vague reference to \u00e2\u20ac\u0153extraordinary circumstances\u00e2\u20ac\u009d.<\/p>\n\n\n\n<p>The internal email, obtained by The&nbsp;<strong>Intercept<\/strong>&nbsp;, was sent by supervisors at a company that translates corporate text and application interfaces for Google and other customers.<\/p>\n\n\n\n<p>The bosses communicated that, at Google&#8217;s request, any Russian translation work should use the term &#8220;extraordinary circumstances&#8221; instead of &#8220;war,&#8221; according to the email.\u00c2\u00a0Translators, however, should continue to use the term \u00e2\u20ac\u0153war\u00e2\u20ac\u009d in the rest of the world.\u00c2\u00a0According to the statement, the change in policy was intended to bring Google into line\u00c2\u00a0with the Russian censorship law\u00c2\u00a0, enacted shortly after the invasion of Ukraine.<a href=\"https:\/\/theintercept-com.translate.goog\/brasil\/newsletter\/?source=Article-In&amp;referrer_post_id=391583&amp;_x_tr_sl=pt&amp;_x_tr_tl=en&amp;_x_tr_hl=en&amp;_x_tr_pto=sc\"><\/a><\/p>\n\n\n\n<p>Asked about the directive, Google spokesperson Alex Krasov told The Intercept that &#8220;while we pause Google ads and most of our business activities in Russia, we remain focused on the safety of our local employees.&#8221;&nbsp;\u00e2\u20ac\u0153As has been widely reported, current laws restrict communications within Russia.&nbsp;This does not apply to our information services such as search and YouTube,\u00e2\u20ac\u009d he explained.<\/p>\n\n\n\n<p>According to a translator who spoke with The Intercept, the orders apply to all Google products translated into Russian, including Maps, Gmail, Adwords, company policies and user communications.&nbsp;The translator asked to remain anonymous to avoid reprisals from his employer.<\/p>\n\n\n\n<p>The internal memo helps explain why some Google pages found by The Intercept, including one on advertising policies and video help, use euphemistic terms like \u00e2\u20ac\u0153Ukraine emergency\u00e2\u20ac\u009d in the Russian version and \u00e2\u20ac\u0153Ukraine war\u00e2\u20ac\u009d in the English and Portuguese versions. .<\/p>\n\n\n\n<p>The censorship law, signed by Vladimir Putin on March 4, created severe punishments \u00e2\u20ac\u201c up to 15 years in prison \u00e2\u20ac\u201c for anyone who disseminates \u00e2\u20ac\u0153false information\u00e2\u20ac\u009d about the Russian army.\u00c2\u00a0The measure is believed to include any reference to the Russian attack as &#8220;war&#8221; or &#8220;invasion&#8221; because the Kremlin has already hardened against using those terms.\u00c2\u00a0The Russian government calls the war a \u00e2\u20ac\u0153special military operation\u00e2\u20ac\u009d \u00e2\u20ac\u201c and its internet censorship board has already\u00c2\u00a0threatened to block\u00c2\u00a0websites that use terms like these.<\/p>\n\n\n\n<p>Like several other US companies, Google declared support for Ukraine and opposition to the Russian invasion shortly after the attack began.\u00c2\u00a0And, like several other Silicon Valley giants, it also implemented new policies to stifle Kremlin propaganda.\u00c2\u00a0In a\u00c2\u00a0\u00c2\u00a0March 1 post,\u00c2\u00a0<strong>the<\/strong>\u00c2\u00a0company\u00c2\u00a0\u00e2\u20ac\u2122s head of global relations, Kent Walker, wrote that \u00e2\u20ac\u0153our teams are working around the clock to support the people of Ukraine with our products, defend against cybersecurity threats, and uncover information. reliable and high quality\u00e2\u20ac\u009d.<\/p>\n\n\n\n<p>Walker added that Google has &#8220;suspended most of its business activities in Russia,&#8221; including sales to Russian advertisers, advertising targeted to Russian viewers on YouTube, Google Cloud subscriptions in Russia, and &#8220;payment features for most of our services.&#8221; \u00e2\u20ac\u009d.<\/p>\n\n\n\n<p>Western commentators generally welcomed the company&#8217;s efforts related to the invasion.&nbsp;But the email and translations in Google&#8217;s Help Center suggest that the company&#8217;s stance against Kremlin propaganda is to some extent outweighed by its interest in continuing its business in Russia.<\/p>\n\n\n\n<p>In the English and Portuguese versions of a note to its advertising policies titled\u00c2\u00a0Policy Updates for Sensitive Events\u00c2\u00a0, dated February 27, 2022, Google explained that it was suspending online ads from Russian state media outlets because of the \u00e2\u20ac\u0153current war of Ukraine\u00e2\u20ac\u009d, considered a \u00e2\u20ac\u0153sensitive event\u00e2\u20ac\u009d.\u00c2\u00a0The Russian version, however, refers to \u00e2\u20ac\u0153the emergency in Ukraine\u00e2\u20ac\u009d rather than \u00e2\u20ac\u0153war\u00e2\u20ac\u009d.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">freelance translators working for Google received a new order: Russia&#8217;s war against Ukraine could no longer be called a &#8220;war&#8221; in Russian translations.\u00c2\u00a0With immediate effect, the word should be replaced by a vague reference to \u00e2\u20ac\u0153extraordinary circumstances\u00e2\u20ac\u009d.<\/mark><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A help page explains why the company will suspend Russian state media advertisements.\u00c2\u00a0The Portuguese version speaks of &#8216;current war&#8217;, while the Russian version mentions &#8217;emergency situation&#8217;. In the video help center, the post\u00c2\u00a0Restricted Products and Services\u00c2\u00a0repeats the warning: \u00e2\u20ac\u0153Due to the war in Ukraine, we will pause ads with content that exploits, belittles or approves <a href=\"https:\/\/iamitmm.com\/xp\/ukraine-russia-march2022-extraordinary-circumstances\/\" rel=\"nofollow\">(more&#8230;)<\/a><\/p>\n","protected":false},"author":13311429,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22580],"tags":[],"class_list":["post-3798","post","type-post","status-publish","format-standard","hentry","category-xp"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts\/3798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/users\/13311429"}],"replies":[{"embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/comments?post=3798"}],"version-history":[{"count":7,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts\/3798\/revisions"}],"predecessor-version":[{"id":3805,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/posts\/3798\/revisions\/3805"}],"wp:attachment":[{"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/media?parent=3798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/categories?post=3798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamitmm.com\/xp\/wp-json\/wp\/v2\/tags?post=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}