India is one of the major exporters of toys in the world. According to the data from the Department of Commerce, Government of India, the country exported toys worth USD 310.62 million in the financial year 2020-21. The major export destinations for Indian toys are the USA, the UK, Germany, the Netherlands, and France.
Some of the key factors contributing to the growth of the toys export market in India include:
- Low labor cost: India has a large pool of skilled and semi-skilled labor, which makes the production cost of toys comparatively lower.
- Availability of raw materials: The country has abundant availability of raw materials such as plastic, wood, and cotton, which are the major materials used in toy production.
- Increasing demand for eco-friendly toys: There is a growing demand for eco-friendly toys, and Indian toy manufacturers are focusing on producing toys that are made from sustainable and non-toxic materials.
- Government support: The Indian government has launched several initiatives to boost the export of toys, such as the establishment of toy clusters and the introduction of the Production Linked Incentive (PLI) scheme for the sector.
- Growing popularity of Indian toys: Indian toys, such as Channapatna toys from Karnataka and Kondapalli toys from Andhra Pradesh, are gaining popularity in the global market due to their unique design and craftsmanship.
The toys export market in India offers significant opportunities for both established players and new entrants. With the right strategies in place, Indian toy manufacturers can tap into the growing demand for toys in international markets and build a strong foothold in the global toys industry.
Top Toys Exporters India
Here are some of the top toys exporters from India:
- Funskool India Ltd: Funskool is one of the leading toy manufacturers and exporters in India, with a presence in over 30 countries. The company produces a wide range of toys, including board games, puzzles, action figures, and outdoor toys.
- Simba Toys India Pvt Ltd: Simba Toys is a German-owned company with a manufacturing facility in India. The company exports a variety of toys, including soft toys, educational toys, and role-play toys.
- Mattel Toys India Pvt Ltd: Mattel is a multinational toy manufacturing company with a strong presence in India. The company exports a wide range of toys, including dolls, action figures, and educational toys.
- Lego India Pvt Ltd: Lego is a Danish toy manufacturing company with a manufacturing facility in India. The company exports a wide range of building toys and construction sets.
- Hasbro India: Hasbro is a US-based toy and board game manufacturing company with a manufacturing facility in India. The company exports a wide range of toys, including action figures, board games, and role-play toys.
These are just a few examples of the top toys exporters from India. There are many other established and emerging players in the Indian toys industry, each with their unique strengths and offerings.