Property Agents Review for Professional Estate Agencies in Europe

BEFORE CHOOSING THEIR REAL ESTATE AGENT, THE EUROPIEN ARE LOOKING MORE AND MORE AT THE OPINIONS OF INTERNET USERS

One in four French people who have led a real estate project in the last 5 years has used customer reviews before choosing their real estate agency. And an overwhelming majority of French people would like agencies to measure their satisfaction as customers. Real estate agencies must adapt to a practice that the French are increasingly fond of: the consultation of customer reviews. An Ifop study for Opinion System, a polling organization specializing in customer reviews, shows that 28% of French people who have led a real estate project in the last 5 have used customer reviews. A figure that is increasing since it was 24% in 2018, 22% in 2017 and 19% in 2016.
Not surprisingly, the practice is not as prevalent among those over 65 as it is among those under 35. Thus, if only 13% of those aged 65 and over have the reflex to look at customer reviews, they are 33% to do so among 25-34 year olds. 35-49 year olds are 31% to do so and 50-64 year olds are 27% to have this habit.

Decisive opinions despite many false ones

The study notes the real power of influence of opinions in the choice of an agency. Thus, 62% of French people would first turn to an agency displaying customer reviews and 50% consider the absence of customer reviews not reassuring. 92% of French people even consider it useful, or even essential, that their satisfaction be measured. Moreover, MeilleursAgents has understood this well since the specialist in online estimation has just launched a real estate agency comparator based on the agencies with the highest number of recent sales, similar and close to the address sought and the reviews left by the agency's customers.
But in real estate, as everywhere, fake customer reviews abound. Jean-David Lépineux, founder of Opinion System, believes that Internet users are increasingly mature on the subject. They become more suspicious, more critical. The founder of Opinion System specifies, in fact, that "for 49% of respondents the presence of negative and/ or neutral reviews contributes primarily to their trust in customer reviews published in the real estate sector. Reliability also becomes an important element since the source on which the opinion was published is essential for 1 in 5 French people".

How does customer reviews work for a real estate agency?

Have you ever read customer reviews to choose a restaurant where to dine, or a hotel for your holidays? The answer is 95% yes.
From ratings with Google stars to testimonials that are displayed on most websites, real estate agencies are beginning to understand the importance of customer reviews. Indeed, 6 out of 10 French people say they do not want to consult a real estate agency that does not display customer reviews! (source: Opinion System-Ifop 2019 study)
While a well-conducted ad can be persuasive, it doesn't compare to someone who shares their personal experience. So, customer reviews have become one of the "nerves of war" to win mandates.
Consumers see what the company wants to show when they watch ads but they are no longer fooled. The reality: Internet users actively consult the opinions of other sellers to choose the right real estate agency. To decipher the customer reviews, Meilleurs Agents met with the specialist of the subject. Jean-David Lepineux, former real estate agent for 12 years and founder of Opinion System. Questions and answers, let's go!

Can you set an online customer review for a real estate agency?

It is a customer feedback. A customer review for a real estate agent is proof of a real experience during a deed of sale.

What services do you offer on your Opinion System site?

We offer review manager services. Opinions are collected and monitored to ensure their reliability to the general public. Once we have received the agreement of the real estate agent, we transmit them in the media, especially on the digital windows of Best Agents of the partner agencies of your platform.

Real Estate Agency, Real Estate Consultant, Realestate Agents, Property Management Company, Real Estate Developer, Real Estate Rental Agency, Real Estate Appraiser, Apartment Rental Agency, Short Term Apartment Rental Agency, Property Agents Review :: Digital Marketing, Europa