1. Send professional and clear messages
When the customer receives a message from you, this will be the first impression he will have of your company, so always send professional and clear messages. Respond to concrete questions submitted by the customer and don’t beat around the bush. Establish a competitive price right away and be clear on what is and is not included in the price. Pay attention to details, address the customer by name, avoid spelling mistakes and always sign the end of messages with your first and last name.
2. Give a price estimate soon
In our experience, customers tend to hire professionals and companies that immediately give an approximate idea of the price. Your proposal is not closed and you can always edit or adjust it according to the requirements presented. Inform the customer of what is and is not included in your proposal. Analyze the competition and see if you can adjust the price according to the customer’s needs. In some cases, you can always say that you charge the same price as other professionals and that way the client chooses the company that inspires the most confidence. If you present a proposal with a higher value than the competition, explain the reason well to the customer.
3. Rated
Professionals and Companies with a review are twice as likely to win business as those without reviews. Get as many positive reviews as you can. Ask your clients to rate your company at the end of each job. Having 5 or more reviews for your business can increase 4X the probability of winning a business against your competition. Next to price, the main decision factor for customers when deciding on a company are their reviews. Don’t be afraid to be evaluated, nobody is perfect and there are always things we can improve on. Finally, we also found that reviews that are not 100% positive are the most credible for customers.
4. Create a champion profile
When clients look for experienced professionals, they tend to select companies with better profiles.
To have a champion profile, start by placing your company or person’s logo. Include references from past work and clients you work with. The photographs to be used must be of good quality and professional in appearance.
Make a clear and precise description of your company, say what services you provide, what your strengths are in the face of competition and why you are the best in your area.
5. Do not give up!
Professionals who consistently respond to customer requests triple the number of services gained compared to others. On average, a company wins 1 out of every 5 requests it submits a proposal. You can even achieve more, but you will have to be persistent, fast and not give up the first time until you get it. Test various approaches to customers, ignore requests that aren’t for you and test, test, test until you find the best way to win customers.