There is no doubt that it is crucial to implement SEO techniques on your business website to ensure its success on the Internet. Without implementation of SEO techniques, your audience will have a difficult time finding your website and is likely to take their business to an easily accessible website. But, what is meant by customized SEO techniques?
The reason for the immense popularity of SEO implementation is that it helps a website attract a large volume of highly targeted visitors. SEO implementation ensures that people who are specifically looking for your products or services get directed to your website. Research has shown that web users almost look for any product, service or information by searching for them on search engines. Also, they visit only the first few pages of search results to find what they are looking for before refining their search terms. Customized SEO can ensure that your website gets listed in the first few pages of search results when users are looking for your products or services.
Basic SEO Techniques
Just type â€˜SEO tipsâ€™ on any search engine and thousands of websites that offer free SEO tips for beginners will appear. There is no doubt that anyone with a little time and willingness to put in some effort can access hundreds and thousands of different tips to help boost their website ranking. But, for somebody who does not constantly engage with the online world, it is a daunting task to incorporate any of the tips offered. Also, these tips which are not customized SEO tips remain effective only until the large majority of website owners do not implement them. Once they are implemented across thousands of websites, their effectiveness is bound to get dramatically reduced.
While basic SEO techniques are common enough to be implemented by everyone, what gives you an edge over your competition is implementing customized SEO techniques. Techniques that are specifically designed to suit your business website are bound to be more effective that broad, general SEO tips. Also, it is easy to employ latest cutting edge technology in customized SEO solutions, whereas basic SEO techniques tend to get stale after some time.
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The Ultimate Guide to Search Engine Optimization 2022
Search engine optimization, also called SEO (English Search Engine Optimization), describes a part of the online marketing mix that primarily deals with the findability of pages via organic searches in various search engines such as Google, Bing, Yandex and many more. The aim is to have your own URLs, i.e. your own content, appear in the prominent positions 1-3 (or 1-10) in the search engine results (SERPs). There are many ways to achieve these top positions various levers that we can operate, such as technical and content optimization of the existing pages!
SEO Monitoring & Reporting
Successful search engine optimization includes not only the described areas of work and tasks, but also the control of the associated key figures.Successful search engine optimization not only includes the work areas and tasks described, but also the control of the associated key figures. should therefore be mandatory for every search engine optimizer. In addition to continuous monitoring, meaningful reporting should also demonstrate the success monitoring of the desired goals.
SEO monitoring should map the key figures as complex as necessary, but also as compact as possible. In addition, these should be collected continuously. Due to the large number of different key figures, a semi-automated recording is advisable, whereby the active control and evaluation of the key figures must not be neglected. SEO monitoring must not degenerate into a data dump that SEO does not deal with. The added value of monitoring should always be given.
Although a single monitoring file is desirable, it is not necessarily feasible due to its complexity. This is due to the different data sources and key figures. The key figures can be divided into the following thematic areas: SERP monitoring, keyword monitoring, traffic monitoring, link monitoring and technical monitoring.
The monitoring files can be supported by storing selected alerts. Again, however, the number should not escalate and lead to an “ignorance” of the alerts received. Thus, a reduction to targeted key figures is also important in SEO monitoring, which should be compressed even further into the so-called KPIs (Key Performance Indicators) in SEO reporting.
As soon as your website or the website you manage as SEO is available in different languages, then you should think about international search engine optimization. This includes not only the general domain strategy and the decision whether the page is set up on individual country versions (ccTLDs) or generic versions (gTLDs) â€“ you can read more about this in ourSEO case study on international domains. But also the handling of the different language and country versions. If the content of your website is available to users in different languages or if there are several country versions, you should also give Google a hint in which country which language version should be played in the interests of your visitors. In web development, the hreflang tag is used for this, which is integrated in the head area of your start and subpages.
If a website is accessible eB in German, English and French, then the hreflang tag should be found in the source code of the start and subpages:
If you want to award not only languages, but also countries, then you can also note this in this day by first naming the language and then the country code. This is especially important if you provide several German or English-language country versions â€“ this is how duplicate content can be avoided:
In the source code of the start page and each subpage, reference is made to the respective equivalent of the other language. Through this integration, you tell Google in which country which language version of your website should be displayed in the search results. In this way, you can prevent eB users from France from landing on a German landing page or vice versa. To enter the tag, you use country codes according to ISO-3166-1-alpha-2 and language codes according to ISO-639-1.
When awarding Hreflang, however, one or the other error can creep in. We have summarized theHowever, one or the other error can creep in when marking up hreflang. and give you a little insight into how hreflang is used in the wild in the “Hall of Fame”. To avoid errors in the implementation and labeling of the hreflang tags, you can check hreflang via the Screaming Frog and the Google Search Console. Check out our blog articles “Check hreflang with Screaming Frog” and and give you a little insight into how hreflang is used in the wild in the “Hall of Fame”. to learn how this works.
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What is the difference between SEO and SEA?
Search engine advertising, i.e. search engine advertising or SEA for short, deals with paid ads that are displayed in the search results above the organic results. Search Engine Optimization (SEO) summarizes all marketing activities that influence the organic search results with the aim of improving the position of a website. The organic results are listed in the search engine under the paid ads.
Although SEO reporting â€“ like SEO monitoring â€“ can also serve as a control, it should rather serve the reporting of third parties and clearly convey the most important KPIs.
The goals of SEO reporting should be clearly defined in advance and, in the best case, determined in advance together with the corresponding stakeholders. Stakeholders play a central role in SEO reporting. This can also lead to the fact that there is not only SEO reporting, as the KPIs presented should be tailored to the respective stakeholders.
In SEO monitoring, the way in which the key figures are presented or recorded is rather incidental, as it primarily serves internal purposes. In SEO reporting, on the other hand, the selected key figures should be presented in a clear, comprehensible and condensed manner, so that a dashboard solution is to be strived for.