What Is The Big Deal About Google Analytics Authorized Consultants?
As competition among businesses on the Internet increases, more and more consultants emerge to provide you with an edge over your competition. But, how reliable are the claims of these consultancies? They all claim to be better equipped than the others to handle your business? How can you decide whether this is true or not? The trend in the recent past has seen an increase in popularity of Google Analytics authorized consultants. What is the big deal about the?
What is Google Analytics?
What Is The Big Deal About Google Analytics Authorized Consultants?
As competition among businesses on the Internet increases, more and more consultants emerge to provide you with an edge over your competition. But, how reliable are the claims of these consultancies? They all claim to be better equipped than the others to handle your business? How can you decide whether this is true or not? The trend in the recent past has seen an increase in popularity of Google Analytics authorized consultants. What is the big deal about the?
Google Analytics is an absolutely free, web-based analytics program offered by Google. This program is a powerful in measuring the effectiveness of all the internet marketing strategies employed for your business website. Google Analytics Authorized Consultants will be able to see how visitors engage with your website. Where do they come from? Which pages they visit? How long do they stay on each page? How much does an average customer spend? And most importantly, where do most visitors exit your website? Crucial questions like these are answered by using Google Analytics.
Why is Google Analytics Useful?
Google Analytics Authorized Consultants can easily measure how effectively your marketing money is spent. You will be able to determine whether your visitors have come from the organic search results or from a pay per click ad? Did they come from a link in a blog or did they click on a banner ad? Were they directed to your website by an article you wrote or an email you sent? Being able to measure these results allows you to spend your marketing budget wisely. If you know that a particular campaign is not attracting any new visitors, you can stop spending money on it and direct the money to a better performing campaign.
Google Analytics Authorized Consultants
Google Analytics Authorized Consultants have a stamp of approval from the Analytics team at Google. This is certification that the consultants are experts are using and analyzing Google Analytics. This expertise can help you save thousands of dollars that you may otherwise spend on ineffective marketing campaigns.
iamITmm.com – in Association with with Analytics Qualified Individual
We are proud to be Google Analytics Authorized Consultants. We assure our clients of all the benefits attaching to employing the services of Google Analytics Authorized Consultants, especially in terms of money saved. More importantly, we assure you that we will use our expertise as Google Analytics Authorized Consultants to ensure that you get the highest return on investment on your internet marketing campaigns.
Bounce rate in Google Analytics: What is it and how to improve it?
In this post we will deal with a topic that is becoming increasingly important when we want to create a successful website;the bounce rate or percentage. It is very common to observe how certain websites will completely ignore this important data, either because they are unaware of its existence or because they do not know what strategies to apply to reduce this rate. Therefore, below, we explain what the bounce rate is and how to improve it on your website. Start!
The first thing we have to be clear about is the concept of said bounce rate. Although we do not know specifically what it refers to, surely none of it will sound good, right? This rate is a metric that has great value for SEO writers and digital entrepreneurs. In turn, it helps determine our search engine rankings .
As explained by Google itself, the bounce rate is a percentage that refers to the sessions that visit our website and leave without having performed any action on it. This means that the user has not accessed another page of our business or simply has not clicked on any button or link.
The bounce rate or percentage can be caused by several causes:
The user has not found the content that has been found interesting.
The information observed does not correspond to what the user is looking for.
It can also be due to the fact that, on the visited page, the user has already clarified the doubts he had and does not need to continue browsing.
Does it hurt SEO to have a high bounce rate and percentage?
When designing a website we must take into account some criteria, since they will allow us to provide that positive user experience that we have already mentioned. However, there is a very important factor for SEO and that we must attend to from the point of view of design, browsing experience, content and speed, and this cannot be other than the bounce rate. In this way, there is a relationship between bounce rate and SEO .
There is a great tendency to think that a high bounce rate worsens your SEO positioning. Although it is true that the pages that have a high bounce rate are not well positioned, this rate does not help us to identify if the user is interested in our website or not. However, if this is high, it is very likely that we are not offering users what they are looking for. As a result, our position will worsen.
However, what really benefits SEO is that, after visiting our website, users stay longer without accessing another site or performing a new Google search. This is where the concept of dwell time appears. The higher the dwell time, the better the positioning of our website.
However, what is dwell time? The dwell time is the time it takes for a user to return to the search engine after accessing your web page. The longer the user takes to return to Google, the better the SEO positioning of your website.
In addition, if the user enters your web page and at first glance gets the information he was looking for, even if he does not interact with your website, if he does not return to Google, it will also be a positive factor for SEO.
With this concept, Google can assess the positioning of our website in a much more reliable way.
How to get an acceptable bounce rate in analytics?
If you already know your analytics bounce rate and all you’ve seen are negative numbers, don’t worry! Here are several ways you can gradually improve your bounce rate .
Improve the speed of your website tags. If users consider that your website takes a long time to load, they will most likely leave it quickly and not visit any links on your site, because let’s face it, nobody likes to wait. Thus, if the load time increases, the bounce rate will also increase.
Respond to user questions tags. When at first glance the user considers that the page is not capable of responding to their questions or needs, they will leave it immediately. To avoid this situation, it is essential to investigate the needs of surfers, making sure that the content we offer is useful for them.
Add eye-catching images and videos tags. No one likes to visit a website that is only text and does not contain any graphics. Therefore, make sure that the content of your website is complemented with good photographs and videos that attract the user’s attention.
Incorporate links to useful content tags. Putting internal links allows you to give the user many more options for content. If you offer a varied content to the reader and with facilities to access other sites within your website, there will be many more possibilities that they will be hooked on your page and stay longer browsing.
Use a design that has good usability and is clear and pleasant tags. In addition to the fact that your content must be well organized, with all the operational functionalities, thus avoiding the loss of time for users, it is necessary to have a clear, pleasant and responsive design for those who visit it. Poorly designed pages often have high bounce rates.
Do not include many pop-ups and advertisements tags. If there is a really annoying element for any user who browses the web, it is the pop-up. Although these advertisements are very good tools to increase the conversions of a website, it is important that you only incorporate them at the right time and with the right message.
As you may have noticed, bounce rate is a very important metric to keep in mind when trying to develop a successful website. At I’amITmm we are delighted to be able to help you boost your website, thanks to our years of experience in the sector we assure you that it is possible. Don’t hesitate any longer and get in touch with us .