Why should you hire a freelance SEO specialist?

table of contents

• 1 What is SEO and what does an SEO specialist work with?
• 2 So what does an SEO specialist do and how does search engine optimization work?
• 3 How does the SEO specialist work and how does SEO work at all?
• 4 As an SEO specialist, does an SEO freelancer or an SEO agency fit better?
• 5 SEO Audit
• 6 SEO measures and strategy
• 7 SEO training of your teams by me

What is SEO and what does an SEO specialist work with?

SEO, or Search Engine Optimization, is the art of optimizing a website for search engines by improving its technical and semantic architecture in order to increase its popularity, including through relevant information, i.e. keywords and content in general. Google checks various aspects of a
website, for example: How quickly can a visitor find relevant information on your website, and how quickly can you clarify customers’ questions? Does your website have the most suitable information possible for a keyword? This is what the expert of an SEO agency takes care of. With the help of his experience, our expert will optimize your website in such a way that you will be found the fastest in the list of websites with the right content thanks to keywords and co. in the search results. In other words, the SEO specialist or an SEO agency allows through various strategies, including a few tricks and measures, an excellent placement of your page in the rankings of the search engines and specifically on Google. Now you have found such a specialist for search engine optimization on Google with our SEO agency – so benefit with your company from the experience that such an SEO specialist brings with you and experience live how quickly the ranking of websites in Switzerland can improve through the use of important keywords. And the best? Some of the top tricks for optimizing the website for better placement on Google are even explained to you so that you can increase your sales not only for a short time, but as long as possible!

So what does an SEO specialist do and how does search engine optimization work?

As the name suggests, the task of the SEO agency as well as the SEO specialist is effectively SEO, i.e. search engine optimization. This means that the goal is to help you optimize your website so that you are among the first in the search engine rankings in terms of placement, especially on Google. The SEO specialist also helps you to increase your visibility on the web in general in order to increase traffic to your website, which is an essential part of online marketing, optimized for Google.

In fact, internet surfers visit your website not only as a classic visitor after entering requests into a search engine, but also by navigating from website to website thanks to the hyperlinks and backlinks. These also have an influence on your rankings on Google and should not be forgotten in search engine optimization, as well as an impressive design – we all find a well-made website more interesting!

As an expert in his field, the SEO freelancer must have some certain qualities, because exactly these are not only important for his work, but essential: rigor, curiosity and also a great adaptability, these are enormous advantages for working as an SEO specialist or in an SEO agency. He is very interested in new technologies and information on them and must therefore be able to acquire the vocabulary and knowledge that will allow him to enter the field of activity of his client. As a specialist in almost any field, he can stand out from the analysis to the questions that have to be asked specifically for good SEO with the individual customer and the respective measures clearly stand out from the competition. Working with SEO at Google and advancing a wide variety of websites is a rewarding job that allows you to make new discoveries again and again.

On the other hand, an SEO specialist must also be self-taught and be able to train himself: the rapid development of the web and the appearance of new tools force them to stay up to date quickly and actively and not simply rest on their laurels. Especially in Switzerland, multilingualism also has to be paid special attention to versatile and multilingual marketing. Search engine optimization, especially for Google, is a profession of continuous training, especially the training “SEO High Level”.

How does the SEO specialist work and how does SEO work at all?

The SEO specialist first makes an assessment of the situation for the customer, i.e. he analyzes your entire website in detail. This evaluation includes several factors, such as: sitemap, page structure, i.e. the position of titles and subtitles, as well as the internal link network and the semantics on the page, i.e. which keywords there are and which language quality is used. The ergonomics are also checked in the analysis, including the URL link form as well as the page load speed and the shape and composition of the parent tags (META, H1, TITLE). It also includes other important analyses for SEO, such as the internet presence and the ranking of the competition. The positioning in social networks and the number and type of incoming links are also checked, how often and where your website can be found online via Google. This sheds light on the questions of whether other websites insert links that refer to your website, which means that it is “cited” elsewhere on the web. In addition, the specialist checks the number of keywords that are well positioned on your website with SemRush. Although these investigations take some time for the expert, they are particularly important in our system for optimal search engine optimization. With the information that your SEO specialist has found or will find in these tests about your website or your websites, it can later be estimated what further steps the website needs to let your company rise further in the ranking, so that you can finally be found on the top positions of the first page for your customers on Google!

As an SEO specialist, does an SEO freelancer or an SEO agency fit better?

An SEO specialist does everything for your site that an SEO agency will do, but you have a single contact person in your freelancer who is able to train your teams internally, because SEO is not a one-time event, but a continuous training, and not only in Switzerland, but worldwide. Don’t let an SEO agency phagozyt/eat up your natural referencing with its troops of trainees, a freelance referrer is to be preferred as an expert if you have the ambition to find your way around the wheels of the Mountain View ogre for your website. And stop being dependent on it!

SEO Audit

After you have carried out this inventory or the SEO audit, the consultant as a specialist can define goals for your website together with you. These goals can take many forms: improving your referencing, increasing the quantity or quality of your traffic, as well as increasing revenue through your website. Depending on the initial situation and the results you want to achieve, the SEO specialist (see my colleague Mitseo, Rush Damage, or Cédric) will not always work on the same points and he will not automatically have the same strategy. For example, it would be advised to attract a large mass of visitors to your site if your goal is to “make numbers” in the short term. However, if you want to improve the quantity and quality of visitors to your website in the long term, the expert will advise you to target potentially interested audiences and offer content that will increase visitor retention in the long run. All this is completed by the netlinking service. This is discussed in the next section (spoilers).

SEO measures and strategy

There are three main axes on which the SEO specialist can act: content, accessibility and trust (netlinking).

The content refers to the keywords found on the website, but also to the quality of the proposed content and the structure of the website itself. It is not enough to place simple keywords everywhere on the website, because the search engines take into account more and more criteria to propose to their users the most relevant results, taking into account real information. Google is particularly effective in this regard and prefers those users who constantly update their content and offer the hierarchical content on their site. In other words, a website with a meaningful navigation, map, pages that have titles and subtitles and whose texts are written in “natural” language, i.e. coherently and with meaningful sentences. So these factors are the relevant factors, which is why the search engines make your site appear in a good position. If these criteria of your website alone are processed with the help of a high-value search engine optimization, you can observe a considerable improvement in the ranking of your page within a short time.

Trust is associated with netlinking. Most major search engines prefer pages with numerous links and links from quality sites known as “trusted pages”. This mainly includes institutional aspects, such as universities and similar institutions. The better a website’s reputation on the Internet is ranked by a search engine, the better it will be referenced and included in Google’s SERPs. The references to high-quality websites with equally valuable information create further trust among Internet users, who will not hesitate to click on a link that will then lead them to one of your pages. And if the content interests them, they will undoubtedly come back to this page.

After all, it is above all accessibility that actually allows users to easily reach and navigate to your website. It includes ergonomics – does it take more than 15 clicks to find information on your website? – and also the question of whether it is possible to access your website from various media, including mobile phones and tablets, which are increasingly used.

SEO training of your teams by me

It is not enough for me to refer to your website, you also need to be able to understand the paradigm of Google SEO, its ins and outs. For this reason, my customers can also participate in a concrete workshop and SEO training on request to understand and practice the art of SEO in the long term, so that your websites can not only improve the ranking in the short term through our input, but can also become a specialist in SEO and online marketing in the long term!