Advanced SEO Centers and Digital Marketing Agency Naples, Milan and Bologna

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In this SEO by Google course , you’ll study some of the many methods businesses use to reach more customers online and discover how you can reach more customers through search engines and online advertising .

This free course is created and taught by Google Activate . You will find out how to improve search engine performance (SEO, search engine optimization) and use online advertising (SEM, search engine marketing) to increase awareness and sales.

Who is the SEO by Google course for?

The course focuses on all those who want to discover the world of Internet positioning through SEO For those who wish to learn how to use different digital tools for development. That is, especially aimed at those who work or study the areas of Google programming computing marketing  and communication.

To participate, no previous technical knowledge will be necessary to carry out this course. You only need to have a computer with a stable Internet connection to be able to access all the content of the course online.

What will be studied in the SEO course by Google?

In this course led by experts and Google Activate , you can go at your own pace, adapting it to your schedule without having to have specific dates. You will learn how Google Analytics and Google Ads work , how to collect and analyze user data to turn it into useful metrics. You’ll become familiar with the differences between organic search and search engine advertising , learn how to develop effective SEO plans, and discover how to optimize web pages so that users can find content more easily.

You will have and you will have both multimedia materials, guides, examples, as well as the necessary resources to be able to complete your training.

The topics to be covered throughout the course are the following:

• Discover the world of search engines
  • Search engine basics
  • How the search engines work
  • How search engines see the Web
  • What is organic search ?
  • What is paid search ?
  • Google Search Console
• Take advantage of search engines
  • Creation of web pages optimized for search engines
  • How other websites can be useful to you
  • Internationalization with SEO
• Get found in search engines
  • Introduction to Search Engine Optimization (SEO)
  • The importance of having an SEO strategy
  • The SEO process
  • Selection of keywords
  • Choosing realistic SEO goals
• Make your local customers find you online
  • Use the digital world to advertise locally
  • Reach local customers using mobile technology
  • SEO for local businesses

Access to the SEO course by Google

Access the SEO course by Google by  following the previous link. Both registration and participation are enabled completely  free of charge , by Google Activate .

At the end of this course, you will not be able to count or opt for an academic certificate of participation or completion of your studies.

SEO positioning course for tourism portals and hotels

Today it is essential to have a social network, website, or online platform where you can publicize your business and company. One of the sectors that are key in web searches is tourism and hospitality, with the reservation of hotel rooms and knowledge of its facilities.

With this free course, you will learn to position your business, not only regarding SEO positioning, but also in Social Networks or restaurants-related searches such as TripAdvisor or Booking.

Who is the SEO positioning course for tourism portals and hotels aimed at?

This course is aimed at small entrepreneurs in the world of hotels and restaurants.

To take the course, it is not necessary to have prior knowledge of the topics to be covered, you just need to have a computer with a stable internet connection.

What will you learn in the SEO positioning course for tourism portals and hotels?

This course lasts 20 hours, divided into 4 study units.

You will have access to all the contents and exercises of the course completely free of charge, and you will be able to consult them whenever you need it.

The topics to be covered throughout the course are:

• Unit 1: Hygiene Issues In this section we will deal with basic aspects of the online presence of a hotel or restaurant business
• Unit 2: Profiles and Pages on Social Networks and Search Engines This second section goes into detail about some things to keep in mind when we are creating pages on social networks and profiles on different platforms
• Unit 3: How to help SEO, SEM and Prescription find me ? There will be a little more emphasis on how to improve organic positioning and what other things can be done to promote our business
• Unit 4: Reputation Management In this last section you will learn what online reputation consists of and some guidelines to improve it.