The sale of toys recovered lost ground and the levels of last year were already exceeded in Argentina
Children’s Day helped toy stores pick up their sales and they have already exceeded last year’s levels
This Sunday (August 21, 2002), a new Children’s Day is celebrated. In this context, merchants closed the period prior to this celebration with a strong economic recovery in terms of sales. Games and toys were the most chosen, and the sector managed to exceed last year’s levels, registering an increase of 2% in units . Thus, it was reported this Saturday by the Argentine Chamber of the Toy Industry (CAIJ).
In toy stores with a 50% share of national toys, the average receipt was around $1,800 per unit. While in toy stores, which offer 90% imported products, the average ticket was $6,000, the entity said in a statement.
Children’s Day “explains 60% of sales for the sector and managed to slightly exceed last year’s levels,” they remarked from the chamber.
How were the sales for Children’s Day?
According to the entity, 80% of sales were made through the National Government’s Now 12 program and bank promotions.
Among domestically manufactured products, the ones with the best performance were inventive board games and educational toys .
Meanwhile, other highly sought-after products are blocks, modeling masses and early childhood toys (0 to 3 years), which account for 40% of the supply of toys such as inserts, rattles and gyms for babies; walkers and skateboards also sold very well.
Children’s Day and increases in toys
Children’s Day came this year with a very heavy burden for the pocket: compared to last year, and although there may be variations between national or imported products, the increases reach up to 70% , according to the Argentine Chamber of Industry of the Toy (CAIJ) at A24.com .
Julián BenÃtez, Manager of Foreign Trade and Institutional Relations of CAIJ, explained to this medium that the national toy increased less than 50% . In that sense, he detailed that there are categories where the increases touched the maximum peak of 45%, 48%, and other cases in which they climbed 25%. Others, on the other hand, such as dough or slime, skates, and even tricycles, did not register increases .
The scenario raised by the businessman regarding imported toys, which registered increases of 70%, is different . « Since not everyone can access the official exchange rate, they apply it to the price . Other components also have an impact, such as freight, which with the pandemic went from 2,500 to 10,000 dollars . Or the cost of legal studies and precautionary measures that they file to be able to enter products,†they explained from CAIJ.
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