Are you still working with Universal Analytics? Migrate to the new Google Analytics 4 the monitoring of your website without losing what you already have
Web Analytics Agency experts in migration to Google Analytics 4.
Don’t wait any longer, Google announced that Universal Analytics will stop working on July 1, 2023, so migrating to Google Analytics 4 is a priority, whether you’re tracking digitally or planning to start measuring.
Migrating to Google Analytics 4 (GA4) involves upgrading your existing Universal Analytics (UA) tracking setup to the new GA4 property. GA4 is the latest version of Google Analytics, which offers more advanced features and better tracking capabilities compared to the previous versions.
To migrate to GA4, you need to follow these steps:
- Create a new GA4 property: You can create a new GA4 property in your Google Analytics account by clicking on the “Admin” button and selecting “Create Property” under the “Property” column. Follow the instructions and select “Create a Universal Analytics property and a GA4 property” option.
- Set up GA4 tracking code: You will get a new tracking code snippet for your GA4 property. You need to replace your existing UA tracking code with the new GA4 tracking code on all your web pages.
- Update your tracking configurations: You need to configure your tracking settings in GA4 to match your existing UA tracking settings. This includes setting up custom dimensions, goals, and filters.
- Verify your data: After setting up the new GA4 tracking code and configurations, you should verify that the data is being collected correctly in your GA4 property. You can check this by comparing the data in GA4 with your existing UA data.
- Set up data import: If you have existing data in your UA property, you can import it to your new GA4 property using data import feature.
- Review and adjust: Once you have completed the migration process, you should review your new GA4 property and adjust any settings or configurations as necessary.
Migrating to GA4 can be a complex process and requires technical expertise. It’s recommended to consult with a Google Analytics expert or refer to the official Google Analytics documentation for detailed guidance on the migration process.
