MarTech (Marketing Technology) refers to the software, tools, and technologies used by marketers to plan, execute, and analyze marketing campaigns efficiently. It combines marketing and technology to automate tasks, improve customer engagement, track performance, and optimize marketing strategies.
What is a MarTech Tool?
A MarTech tool is any software or platform designed to help businesses manage and improve their marketing efforts. These tools can cover areas like SEO, email marketing, social media management, analytics, CRM, automation, and more.
Examples of MarTech Tools:
- Customer Relationship Management (CRM) – Salesforce, HubSpot
- Email Marketing & Automation – Mailchimp, ActiveCampaign
- SEO & Analytics – Google Analytics, Ahrefs, SEMrush
- Social Media Management – Hootsuite, Buffer
- Advertising & PPC – Google Ads, Facebook Ads Manager
- Content Management & CMS – WordPress, Wix
- Conversion Optimization – Hotjar, Optimizely
