What is SEO?
Google and other search engines rank websites depending on their relevance to key terms.
SEO or Search Engine Optimisation is the process of improving a website’s ranking by making its key terms appear more relevant to search engines.
Google looks at a number of factors when deciding how relevant a website is to particular key terms. Just some of these include:
- Coding
- Links to your website from trustworthy sources
- Copywriting
- Domain names
- Navigation titles
- Frequent updates
SEO versus Paid Links
A website ranked highly by Google has been judged on the quality of its content and relevance to key phrases.
That’s why studies show people are more likely to trust ‘organically’ ranked websites over paid website links.
SEO is Always Changing
To ensure people cannot cheat the search engine ranking system, Google changes its ranking criteria constantly.
In 2012 alone, Google made hundreds of changes to its algorithm in only a few months. A good SEO company must be at the forefront of SEO trends.
Contact our SEO experts to discuss improving your ranking.
