An Ai Agency for Voice Search, we develop and execute high-quality voice search optimization and marketing strategies for smart voice devices and platforms.
For a few years, the search for something simple and concrete in the internet universe of the type “To which literary movement does Miguel de Unamuno belong?” or “How old is Lionel Messi?” it is a wonder.
The first result that the Google search engine returns is the exact answer to that question, as if the computer were, in some way, starting a conversation with you.
This ‘talk’ is not by chance.
It is due to the application that the browser makes of artificial intelligence and machine learning through the so-called RankBrain mechanism that was created in 2015 to offer more accurate results.
Along with the Hummingbird algorithm , Google’s core for tracking and focused on providing responses through semantic paradigms, the giant uses Rankbrain to provide these quick and specific responses to the user.
Thus, when we perform a search, RankBrain takes care of the specific and most exact result and Hummingbird takes care of the rest of the results offered by the search engine through more extensive related articles.
Language Assitance Service Provider
Language assistants like Google Assistant are becoming more and more popular. More and more companies are also using them for their products and services. But how do the contents of your own web page enter the answers of the linguistic assistants?
Following a survey recently conducted by Kantar TNS on behalf of the Bundesverband Digitale Wirtschaft (BVDW) e. V. Google Assistant, followed by Siri, Cortana, and Amazon’s Alexa, is the most popular among users. Its users are quite young and predominantly male. Interestingly, it is also the younger age groups that are most concerned about language assistants. Virtual assistants are mainly used for quick access to information, searching in search engines and browsing .
How Does This Affect My Media?
It is logical to think that if Google has encouraged itself to be more precise and demanding in the answers that it offers to the user, it will also be so with how our medium provides that information to offer to the user to satisfy their search intentions.
Voice search , has come to stay, voice searches are one of the tools that are bringing us closer and closer to that technological comfort.
Google is betting heavily on artificial intelligence for its search engines. This is fully based on the user’s experience and search preferences. In this way, the search engine fully understands the user’s intentions and offers you the best results on the web based on what you are looking for.
And here comes the SEO that we must apply to achieve a good positioning. Considering that this algorithm prioritizes good user experience, the question is: how can I optimize my SEO for RankBrain?
Websites that optimize their content by adapting it to the user’s search intent are more likely to appear among the first results and gain more traffic.
Thus, using long tail keywords and long phrases that people use in their daily lives has become a must.
Not only because RankBrain is capable of processing and learning from them, but also because voice searches are becoming more widespread and when a user searches by voice, they tend to use more complex sentences than when searching by typing.
Therefore, if a person wants to know about the new restrictions on Covid-19 in Madrid, the logical thing is that when doing so through a voice assistant -such as Google, Alexa or Siri-, they ask the complete question: ” What are the new restrictions in Madrid due to Covid ?
On the other hand, if the query is written, the user tends to shorten it and would write something like this: ” Restrictions Covid Madrid “.
And here the importance of having a website optimized for mobile comes into play.
Well, everyone knows that the use of smartphones when consuming and consulting information is greater and greater every day since the arrival of voice assistants. Thus, Google rewards websites that have a responsive design (adaptable to mobile screens).
Also, try to use natural, simple and clear language when writing your content .
It is one of the issues that RankBrain will take into account the most to position your information.
Along the same lines, we recommend that you use the tools that exist – such as Google Trends – to find out what the search trends are and what words users usually use to make their queries, as long as you adapt your content to them and use the same language.
The content capable of deciphering and responding to the demanding needs of the public will be considered of great value by RankBrain, since another of the issues that must be clear to achieve a good positioning is to help this artificial intelligence position you as a benchmark brand. that hooks and engages the reader.
And this is also achieved by being a highly visited and recurring place for users.
A help, in addition to offering quality content, is to present the data in a structured way , that is, that they have hyphens or enumerations within the text. This gesture helps crawlers find the information within your article more easily and therefore indexes it better.
Finally, we recommend that you study and analyze your SEO results . If you achieve more audience every day, Google will take you more into account and it will be more likely that you will appear among the first positions in the results.
The Era of Voice Search Has Arrived
Just by activating the microphone and pronouncing the words “Ok Googleâ€, we can perform a voice search with surprising results of great relevance and quality. #iamitmm #ai #artificialagency #voiceassitance #voicesearch #voicesearchmarketing
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Searching on Google and other search engines has long been a part of our daily lives, from a simple search to find out what the weather will be today, to knowing the ingredients of a recipe. Beyond the typical keywords that we enter with our keyboard, voice search is one more step in the attempt to make the user’s life something easier, more comfortable and interconnected. Along these same lines, OK Google is a service that uses a voice recognition system to perform a Google search without using the keyboard. It is, therefore, a system that combines artificial intelligence and linguistics, and that aims to encourage a dialogue between the user and the electronic device. While OK Google has been around for a few years now and 20% of global searches are done by natural voice.
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POSITION A PAGE FOR VOICE SEARCH?
If physical location information is of central importance to your business, sooner or later voice search will become part of your business strategy. Although at the moment the voice results do not differ much from those entered by keyboard, a study by the company Backlinko suggests that in voice search results:
the answer is usually extracted from the so-called zero position or rich snippets in Google.
loading speed is a vital factor to be able to appear in voice search results the answers shown are usually short, with an average of 29 words most of the pages have the https: protocol and a powerful domain In short, voice search is a still unknown and developing field, which should be followed in order to be up-to-date with trends in the technology sector and the positioning of our website.
Voice Search; Communicate With Your Phone
Impact on user behavior: the most important changes
If you want to carry out voice search optimization for your website, it is important to understand the extent to which queries are modified by new technologies. The biggest changes affect the language itself: queries move away from written language and towards a more natural language usage , which means that searches are longer. Instead of one to three keywords in typed search engine queries, it is becoming more common for voice searches to contain 2-4 keywords, increasing the relevance of long-tail keywords ( long-tail keywords ).
These types of longer queries are carried out in the following way: through the natural use of the language, keywords are usually integrated into the questions . If a user wants, for example, to obtain information about a public person, the voice search for him will not be “Steve Jobsâ€, but “Who is Steve Jobsâ€. Basic questions like “who†or “whatâ€, for example, should be taken into account when optimizing voice search. In this sense, “who”, “when” and “where” are often used more than “what”, “why” or “how”. The linguistic assistants also understand prepositions (such as “from†or “toâ€) better and better, so that queries such as “flight from Berlin to Madrid†offer much more adequate results than years ago.
As a consequence, a development takes place that also affects classic text search: the structural shift from keyword to content . The classic money keywords lose search volume, but nevertheless the semantic context gains importance. In the evaluation of queries, it is above all about the purpose that is attached to the question. Research on user behavior shows that voice search is also used for general information,and the more concrete questions and purchase decisions take place later. Especially the content that offers specific data to answer the queries also directs those who perform voice searches to the web pages and, to a lesser extent, the isolated keywords or the specific product.
The changed search behavior has consequences for technology, whose algorithms are constantly being developed. These have to be adapted according to the user’s needs and offering direct answers to their questions. This refers, for example, to Google’s Knowledge Graph , which was introduced in 2012. This displays, above the usual search results for a given field, various results, including graphs and a short set of search results. of facts for the search term in question without the user having to look for this information on another web page. With this, Google manages to become an independent answer machine.Users can issue these “direct answers” in the form of voice responses, such as the results read aloud by the Google Now assistant. These are also decisive factors when it comes to two-way communication between man and technology.
The popularity of such direct responses is somewhat problematic from the point of view of web page operators , since it usually decreases the traffic obtained by Google searches. It is, however, questionable whether users who prefer direct answers are also visitors with a constant or deeper interest in the corresponding web pages.
There is another technical development that hinders effective search engine optimization: new algorithms target personalized content to enable more individual search results and user-targeted ads. To achieve this level of personalization, digital assistants offer personal and detailed information,so they become interfaces between the user, their input device and web search, collecting a wide variety of user data. Personalized content makes evaluation and calculation difficult for SEO professionals, as it is not understandable in digital assistant voice search and neither is its data for marketers and website managers.
Google has also picked up on the local voice search trend . Pigeon , the search algorithm update released in July 2014, was aimed at giving local businesses better visibility. It is striking in this regard that voice search shows three times more local results than searches carried out using written text. Likewise, Google also reacts to the use of said service on mobile devices, so it is advisable to take into account this type of technological advances when optimizing voice search.
