Learn, with the best professionals in the field, this highly valued profession, and build your career in a market that does not stop growing. Master all aspects of Graphic Design, the most popular Adobe software, and have advanced notions of Typography and Branding to become a highly sought after designer. You will be able to deliver graphic pieces from the first modules.
ONE COURSE, MANY POSSIBILITIES
Design is in practically everything we see: packaging, book covers, apps, clothing prints, product formats and much more! This market has numerous professional opportunities and you will have extensive knowledge to choose which area you want to work in:
Digital
Develop digital pieces for different web formats, such as social networks, animated GIFs and internet banners. Work in advertising agencies or conquer your clients independently so that they are recognized in the digital environment. Create pieces for newspapers, magazines and catalogues. Explore formats and make banners, business cards, book covers, event publicity material and much more. Create logos, key visuals and visual identity to communicate products/companies and work with brand repositioning, based on the needs of your customers.
Printed
Create pieces for newspapers, magazines and catalogues. Explore formats and make banners, business cards, book covers, event publicity material and much more.
Branding and rebranding
Create logos, key visuals and visual identity to communicate products/companies and work with brand repositioning, based on the needs of your customers.
Editorial
Create eye-catching layouts with typographic choice that integrates images and writing. Learn how to optimize page space, bring balance to print or digital pieces, and make your designs look professional-quality.
Products
Work with the development of packaging and product appearance, starting from the brand concept and focusing on product usability.
GRAPHIC DESIGN: A VALUED AREA THAT KEEPS GROWING
WHO THIS COURSE IS FOR
It is suitable for anyone who wants to dive into the world of Graphic Design, even without prior experience. The course explores creative thinking, tools, format diversity and project management from start to finish. If you are starting your career in design or want to deepen your knowledge in one of the fastest growing professions in the market, this could be your gateway to conquer new opportunities.
Interested in Design
Learn to use the main software to create your projects, exercise creative thinking, work with visual identity and project management – from understanding the briefing to delivering it to the client. In the end, you will have 8 pieces to start your portfolio and get your first jobs as a freelancer.
Beginner Graphic Designers
Ideal for those who already work in the area, but want to “recycle” and deepen their knowledge to open up new career possibilities. You will create pieces for multiple platforms, master the concepts of typography and specialize in branding, to diversify your portfolio and expand the field of action.
WHAT YOU WILL LEARN
01. Software Domain
Acquire in-depth knowledge of the main tools used by the Graphic Designer: Adobe Photoshop, Illustrator and InDesign. Understand the differences between them and how they complement each other when delivering professional quality projects.
02. Creative Process
You will learn to exercise and develop your creative thinking, with tips to stimulate the generation of ideas in the midst of a professional challenge, techniques to obtain inspiration and analysis of cases to have a good repertoire.
03. Branding and visual identity
Explore the entire universe that involves brand identity, how it communicates with its target audience and the message it wants to convey. Gather inputs to create graphic solutions in brand positioning.
04. The Power of Typography
Learn, in practice, how to use letter design to convey messages and create your own fonts. Understand what’s behind big logos like Coca-Cola, McDonalds and other brands that created unique typography.
05. Packaging Design
Create attractive and functional packaging. Learn about prepress, printing, complex shapes and materials, non-standard packaging, and how a product behaves on the shelf and in the customer’s hand.
06. Project management
Learn everything about customer relationship, from understanding the briefing to project delivery, with the step-by-step process of this journey, including production, adjustments, contract negotiation, hours calculation and much more.
07. Calligraphy and Lettering
Learn the different calligraphy techniques, practice the main styles and fonts, create creative compositions by hand or with the help of specialized software.
08. Portfolio
You will produce several pieces to compose your portfolio and consolidate everything into one big project, presenting yourself to the market as a complete professional and able to take on large graphic projects as an independent professional, in agencies or creative studios.
COURSE PROGRAM
With student feedback, we improved our program in 2023. In this course, we present a complete overview of the main tools and areas of expertise of a graphic designer, showing both conceptual and technical aspects for creating projects.
GRAPHIC DESIGN: FIRST STEPS
In the first part of the course, you will understand the basic concepts of Graphic Design, have a brief historical overview of the profession and the current market context and learn the initial settings of the programs used to get your hands dirty and create the first graphic pieces.
- What a designer can do
- Understanding the creative process
- Design in history to date
- Learn to configure your setup
Activity:Â Correctly configure your computer with recommended Adobe programs.
FUNDAMENTALS OF PHOTOSHOP
You will have an introduction to the software, to get to know the interface and discover the main Photoshop tools to edit images in the construction of design pieces.
- How to Start a New Project in Photoshop
- Learn how to configure resolution, resizing and cropping images
- Introduction to layers, selections and image composition
- Working with Adjustments, Masks, Transparency, and Overlay
- Layer effects and their applications
Activity:Â Use the learned resources to manipulate an image and create a photomontage, following the briefing specifications.
ILLUSTRATOR FUNDAMENTALS
You’ll learn what the software’s main tools are and how to use Illustrator’s vector possibilities in practice.
- What is Adobe Illustrator and Vector Drawing
- Essential features and design with primitive shapes
- Learn about vectorization tools
- The layout in the creation of covers and posters
- Applying effects and transparencies
Activity:Â Convert an illustration to vector language.
WORKING WITH INDESIGN
Here you will learn about the various creation possibilities of InDesign, which is the main Editorial Design tool on the market, and you will learn how to create pieces in different formats for printed publications.
- Introduction to InDesign
- Understanding typography, grid, and link tools
- Building a magazine: pages and organization of bulky texts
- Cropping images in InDesign
- Merging shapes and styles
- Package, printable and social media formats
Activity:Â Create a magazine for online and print media.
ADVANCED SOFTWARE
In this part of the course, you will have the opportunity to delve deeper into the functionality of the software, learning to use advanced resources, mixing design techniques with combinations of styles and effects.
- Photoshop integration with other solutions
- Complex selections and Adobe artificial intelligence
- Smart objects and filters
- How to Digitally Draw and Paint in Photoshop
- Photo retouching and skin care
- 3D effects and light and shadow art
Activity:Â Create print and digital materials for an event.
APPLIED DESIGN
Stand out! In this part, you will practice software knowledge in real demands, testing possibilities just like a designer does in their day-to-day work.
- Introduction to visual identity
- Best practices and platforms for using banner collection
- Understanding Social Media Platforms
- Learn to create animated gifs
Activity:Â Create varied pieces with real briefings to enrich your portfolio.
TYPOGRAPHY
Diving into the universe of typography, you will understand how it plays an important role in the visual identity of a brand, in addition to learning, in practice, how to create new possibilities and font styles.
- principles of typography
- type semantics
- font licensing
- Anatomy and harmony of fonts
- typographic composition
Activity:Â Create your typographic fanzine.
BRANDING: BRAND AND VISUAL IDENTITY
You’ll understand what’s behind brand positioning and how to develop visual identity elements from start to finish.
- Understand the basic concepts and primary elements
- Brand strategy and key project milestones
- Discover logo trends and styles and learn how to redesign a logo
- Build a visual identity
- Immerse yourself in the legal and ethical aspects of creation
Activity:Â Develop a complete visual identity.
PACKAGING DESIGN
Master the creation of attractive and functional packaging. Learn the key elements for conception, production, final delivery and learn how to combine key design elements.
- key packaging elements
- How to conduct research for packaging development
- packaging anatomy
- Combining typography, colors, illustrations and graphics
- Closing the file for prepress
CUSTOMER RELATIONSHIP AND PROJECT MANAGEMENT
For your Design project to be executed correctly, you will understand the important skills related to management, as well as how to collect necessary information from clients in the briefing process, use formulas to calculate budgets, and also learn best practices for presenting your projects. works.
- customer management
- Project management
- career management
Activity:Â Publish your portfolio and create a professional self-promotion campaign.
FINAL PROJECT
It’s time to put into practice all the knowledge acquired throughout the course. Act in the realization of your final project, from the briefing stage, planning, organization, to the creation and presentation of your work.
Activity:Â Create graphic materials, following the specifications of Amaro, a partner company of the course.
Get closer to your professional goal with the bonus “Career Plan” course
