In this course to position yourself in SEO , you will focus on improving your search engine positioning and establishing an online marketing strategy focused on tourism companies such as hotels, destinations or tourist activity sites. Here you will learn that search engines are a key element for the visibility of any company, brand or professional.

You will know that search engine optimization , such as search engine optimization or SEO , is a set of actions that seek to improve the positioning of a website in the list of results of Google , Bing , or other alternatives so that they can find you on the Internet.

This free course is created and taught by the University of Vic Central University of Catalonia . It offers you a perspective of a new reality, since you will know new essential tools that go from search engines to social networks , always with a series of rules that will help you improve positioning .

Who is the course aimed at to position yourself in SEO and tourism?

The course looks at all those who want to discover the world of Internet positioning through SEO. For those who wish to learn how to use different digital tools for development. That is, especially aimed at those who work or study the areas of programming , tourismmarketing and communication.

To participate, no previous technical knowledge will be necessary to carry out this course. You only need to have a computer with a stable Internet connection to be able to access all the content of the course online.

What will be studied in the course to position yourself in SEO and tourism?

In this course you will learn to place your website among the first positions of the Google results pages , you will also study the fundamentals of SEO (natural positioning in search engines), the operation of Google nationally and internationally and tourism , how they work other search engines and how to get in first position in Google without paying.

You will have both multimedia materials, guides, examples, and the necessary resources to be able to complete your training. The course takes place on video for 1 hour and 50 minutes.

The topics to be covered throughout the course are the following:

  • Introduction to Search Engine Optimization
  • Local and International SEO
  • Inbound marketing and SEO
  • Content indexing
  • How the Google algorithm works
  • On-page and off-page SEO
  • Link Building Strategy
  • Practical cases
  • Create your SEO Plan

Access to the course to position yourself in SEO and tourism

You can access the course to position yourself in SEO and tourism by the University of Vic – Central University of Catalonia. The course is fully developed on this platform, you can see other  video tutorials uploaded to Learn Free.

Learn how to place your website among the first positions of the Google results pages.

In this free online course you will learn the basics of SEO, how Google works, how other search engines work and how to rank first in Google without paying.

At the end of this course, you will not be able to count or opt for an academic certificate of participation or completion of your studies.

SEO and Digital Marketing Services for the Travel and Tourism Industry [Hire an Expert for Airbnb SEO Optimization]

Digital Marketing Services for Travel and Tourism: Hire an Expert SEO Edgware, London | Unlocking Growth: SEO Agency London

In addition to SEO, digital marketing encompasses a range of strategies aimed at promoting travel-related businesses and destinations across various online channels. From social media marketing to email campaigns, digital marketing services for the travel industry focus on enhancing brand awareness, engaging travelers, and driving conversions.

  1. Social Media Marketing: Platforms like Instagram, Facebook, and Pinterest are powerful tools for showcasing travel experiences, generating user-generated content, and connecting with travelers. Social media marketing campaigns help travel businesses reach and engage with their target audience effectively.
  2. Email Marketing: Email remains one of the most effective channels for nurturing customer relationships and driving repeat bookings in the travel industry. Personalized email campaigns, newsletters, and promotional offers keep travelers informed and inspired to book their next adventure.
  3. Paid Advertising: Paid advertising campaigns on platforms like Google Ads and Facebook Ads allow travel businesses to target specific demographics, interests, and behaviors. Whether promoting special deals, tour packages, or destination guides, paid advertising helps businesses reach potential travelers at various stages of the booking journey.


In the competitive landscape of the travel and tourism industry, effective digital marketing and SEO services are essential for driving growth, attracting travelers, and maximizing revenue. By leveraging tailored SEO strategies and digital marketing initiatives, travel businesses can enhance their online visibility, engage with travelers, and ultimately thrive in an increasingly digital world.

From optimizing websites for search engines to crafting compelling content and engaging with travelers on social media, investing in professional SEO and digital marketing services is key to unlocking the full potential of travel businesses and destinations in today’s digital age.