Author: #iamitmm

The emerging field known as interpretable artificial intelligence can solve the most important problems of today’s algorithms. Artificial intelligence (AI) has progressively entered our routine, with operations ranging from personalizing the advertising we see on the Internet to determining if our last credit card purchase is suspected of fraud. In the vast majority of cases, (more…)

Google does not stop trying to improve its search system. The internet giant has confirmed a new core update to its algorithm (called the May 2022 core update), which will begin rolling out globally starting today and may take a week or two to fully roll out. Google announces the new core update of its algorithm In the (more…)

90 percent of all USA and Europien companies now rely on social media , reports the  Google Trendz and Institute for Marketing statista .  That means: For a clear majority, the use of social networks is an   integral part of the marketing mix .  Nevertheless  , many find it difficult  to identify the  right platform  or  platforms  and use them efficiently. Anyone who produces content past their own target group (more…)

DMEXCO is where key players in digital marketing, innovation and business meet. September 21 and 22, 2022 For the second time, DMEXCO took place in virtual form. On September 7th and 8th, over 600 speakers, 20,600 participants and 240 partners discussed the latest developments in digital marketing and exchanged views on topics such as the elimination of (more…)

In February 2016, Google briefly surpassed Apple and became the world’s most valuable company, achieving a market value of more than $500 billion. This figure is not surprising since the tech giant posted profits of $75 billion in 2015. That’s about $2,400 a second. However its main service, the search service, is free. With this (more…)

Google has been charging advertisers for commercials placed on YouTube even when the video platform’s fraud detection system identifies the “viewer” as a robot and not a human being.The discovery, revealed in an experiment conducted by European researchers, casts doubt on whether Google is doing enough to protect advertisers from cheating. Ads falsely assisted by (more…)

Your basic ad tool will now be called Google AdsGoogle announced on Wednesday (jun 27, 2018) the biggest brand change of its advertising software, removing the brands DoubleClick and AdWords to simplify entry points for advertisers and ad sellers. Google executives have said their rates aren’t changing, and services aren’t merging. The company will maintain (more…)

Marketing on Youtube is the opportunity to take advantage of the audience of the largest video platform in the world. You can increase brand visibility, strengthen your relationship with your audience, and drive conversions there. Better understand the importance and ways to have good results on Youtube! Marketing on Youtube is not yet part of (more…)

FIRST EFFECTS OF THE MUSK-TWITTER DEAL Elon Musk’s purchase of Twitter spattered on Tesla shares, which fell more than 12 percent on Tuesday, taking $100 billion (or “three Twitters”) out of market value from the company. Which explains it: although it was a negative day for technology companies in general, Tesla has fallen much further. Much of the fall can be (more…)

The first time a microchip was implanted in a human being was in 1998, but it was only in the last decade that this technology became commercially available. Anglo-Polish company Walletmor says it became the first company last year to put implantable payment chips on sale. “The implant can be used to buy a drink (more…)