Property Agents Review for
Professional Estate Agencies in Montenegro
BEFORE CHOOSING THEIR REAL ESTATE AGENT, THE EUROPIEN ARE LOOKING
MORE AND MORE AT THE OPINIONS OF INTERNET USERS
One in four French people who have led a real estate project in the last
5 years has used customer reviews before choosing their real estate
agency. And an overwhelming majority of French people would like
agencies to measure their satisfaction as customers. Real estate
agencies must adapt to a practice that the French are increasingly fond
of: the consultation of customer reviews. An Ifop study for Opinion
System, a polling organization specializing in customer reviews, shows
that 28% of French people who have led a real estate project in the last
5 have used customer reviews. A figure that is increasing since it was
24% in 2018, 22% in 2017 and 19% in 2016.
Not surprisingly, the practice is not as prevalent among those over 65
as it is among those under 35. Thus, if only 13% of those aged 65 and
over have the reflex to look at customer reviews, they are 33% to do so
among 25-34 year olds. 35-49 year olds are 31% to do so and 50-64 year
olds are 27% to have this habit.
Decisive opinions despite many false ones
The study notes the real power of influence of opinions in the choice of
an agency. Thus, 62% of French people would first turn to an agency
displaying customer reviews and 50% consider the absence of customer
reviews not reassuring. 92% of French people even consider it useful, or
even essential, that their satisfaction be measured. Moreover,
MeilleursAgents has understood this well since the specialist in online
estimation has just launched a real estate agency comparator based on
the agencies with the highest number of recent sales, similar and close
to the address sought and the reviews left by the agency's customers.
But in real estate, as everywhere, fake customer reviews abound.
Jean-David Lépineux, founder of Opinion System, believes that Internet
users are increasingly mature on the subject. They become more
suspicious, more critical. The founder of Opinion System specifies, in
fact, that "for 49% of respondents the presence of negative and/ or
neutral reviews contributes primarily to their trust in customer reviews
published in the real estate sector. Reliability also becomes an
important element since the source on which the opinion was published is
essential for 1 in 5 French people".
How does customer reviews work for a real estate agency?
Have you ever read customer reviews to choose a restaurant where to
dine, or a hotel for your holidays? The answer is 95% yes.
From ratings with Google stars to testimonials that are displayed on
most websites, real estate agencies are beginning to understand the
importance of customer reviews. Indeed, 6 out of 10 French people say
they do not want to consult a real estate agency that does not display
customer reviews! (source: Opinion System-Ifop 2019 study)
While a well-conducted ad can be persuasive, it doesn't compare to
someone who shares their personal experience. So, customer reviews have
become one of the "nerves of war" to win mandates.
Consumers see what the company wants to show when they watch ads but
they are no longer fooled. The reality: Internet users actively consult
the opinions of other sellers to choose the right real estate agency. To
decipher the customer reviews, Meilleurs Agents met with the specialist
of the subject. Jean-David Lepineux, former real estate agent for 12
years and founder of Opinion System. Questions and answers, let's go!
Can you set an online customer review for a real estate agency?
It is a customer feedback. A customer review for a real estate agent is
proof of a real experience during a deed of sale.
What services do you offer on your Opinion System site?
We offer review manager services. Opinions are collected and monitored
to ensure their reliability to the general public. Once we have received
the agreement of the real estate agent, we transmit them in the media,
especially on the digital windows of Best Agents of the partner agencies
of your platform.
Real Estate Agency, Real Estate Consultant, Realestate Agents,
Property Management Company, Real Estate Developer, Real Estate Rental
Agency, Real Estate Appraiser, Apartment Rental Agency, Short Term
Apartment Rental Agency