Car Dealer Marketing Agency Malaysia

AUTOMOTIVE DIGITAL MARKETING AGENCY MALAYSIA – We Know Auto Buyers, and How to Grow Your Market Share

As an automotive digital marketing agency, our goal is to increase your market share with scalable campaigns that convert car buyers faster and more cost effectively. Thanks to our years of experience within the auto marketing and advertising space, we know exactly how to maximize.

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When we talk about branded content we are referring to one of the strategies that is part of Inbound Marketing. In other words, Inbound Marketing uses content to attract new potential customers and guide them in their decision process. But it also uses other techniques such as email marketing, social media marketing, etc… that complement this strategy.

Today around 61.8% of the world’s population uses the Internet and, at the current rate of growth, another 400 million people will gain access to the Internet by 2022.

This means that digital advertising will continue to grow exponentially just like the market, but this does not mean that it is easy to reach the target audience.

These aspects will shape the branded content of the future, which will integrate the new technological tools available and will give rise to new trends in content marketing.

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What is branded content?
We can define branded content as a marketing strategy that is based on creating content associated with the values ​​that a brand represents . The main objective is not to inform about the benefits of the product or service they offer, but to convey an experience to users that allows them to connect with them emotionally.

Over time, companies have come to realize and understand that it is better to win over a customer by creating quality content and unique experiences than by highlighting the benefits and advantages that the brand has over its competition.

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Characteristics of branded content
It is a technique that focuses on the values ​​that the brand represents and what it wants to convey to users. It is based more on the emotion and experience generated than on the products or services offered.
It aims to create notoriety and generate conversation . It seeks to impact consumers and make people talk about the brand.
Generates added value for the user . Branding seeks to create content that users really want to consume. Generally, this value comes in the form of entertainment.
Connect with the emotions of users . It is not intended to show arguments about why a brand is better than the competition, but to connect with consumers in a more intimate sphere.

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What are its advantages?
This type of strategy has great advantages for brands looking to go a step further and position themselves as brands that sell experiences and not products or services.

Generates an emotional relationship with users: Brand content seeks to tell stories that excite users in such a way that this emotion generated is related to our brand.
It has a viral component: This type of content is usually produced in formats such as video that allows it to be disseminated through various channels and that have a viral component that makes people consume and share it constantly.
It is not an invasive strategy: It seeks to attract users naturally by creating content that interests users and makes them interested in our brand.

Differences between content marketing and branded content
Sometimes these two concepts tend to be understood as one. Content marketing is a broader concept, it is a strategy that encompasses any type of content, while, for its part, branded content is positioned as a typology within the wide range of content.

Content marketing covers types of content that are not branded, such as video tutorials or testimonials, which is valuable content that generates the brand but is not focused on creating emotions in consumers.

Branded content is usually related to audiovisual formats and its main objective is to connect with customers to inspire and excite them.

This technique makes the communication of companies change radically and become a communication that seeks to generate interest in customers and potential consumers.

For its part, content marketing is more faithful to the traditional way of communicating. This type of marketing tries to generate valuable content to promote and achieve greater knowledge among users.

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CATL will increase the energy density of its batteries
New materials could deliver 10 to 20% increase in energy density over iron-phosphate batteries

hinese giant CATL is working on new materials for its batteries to improve energy density by 10% to 20% compared to iron-phosphate batteries, the company’s chairman announced.

The technology with the new materials, known as M3P, could allow the range of electric vehicles to be increased to 700 km (not specified in which measurement cycle), combined with CATL’s next-generation batteries.

The new materials will also lower costs compared to nickel- and cobalt-based batteries, he adds. But information about the metals in M3P was not given, nor when mass production is expected.

CATL, whose customers include Tesla, Volkswagen, BMW and Ford, is the world’s largest battery maker, accounting for more than 1/3 of the world’s electric car volume.

Experts predict that the global EV battery market will reach $250 billion in 2030, with demand exceeding 3.5 terawatt hours.

In June, CALT launched the Qilin battery, saying it has a 13% higher energy density than Tesla’s cylindrical 4680 cells (46mm in diameter and 80mm in length) using identical materials.

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